As one of the founding members of the #vanlife culture, J.R. Switchgrass lives full-time roving backcountry byways looking for adventure in his 1976 V.W. Bus. He and his partner Kit Whistler conceptualized and created many iconic photographic tropes of the #vanlife genera. Their book Orange is Optimism is a blend between a photo book and a novel that explores this lifestyle's beauties and realities. J.R.’s eye for golden light and decisive picturesque framing reminds his audience to romanticize life and enjoy every moment.