The first holistic creator
Props helps brands marshal the power and reach of authentic, independent storytellers.
Props is the only creator marketing platform to merge original, meaningful content with leading-edge AI.
Brands source, distribute, measure and optimize content made by real creators whom audiences trust - all in one place.
Fueled by IBM Watson, Props adapts and amplifies campaigns intelligently, helping brands expand and deepen their audience connections.
The storyteller is as important as the story
Props is for purpose-driven brands who seek independent writers, photographers, filmmakers and podcasters to bring to life stories that inspire, educate and entertain.
Professional, High-Quality Makers
Proven storytellers. Brand safe.
Dedicated to their field of passion.
Trusted by Audiences
Aligned by shared values..
Props removes the friction, complexity, and guesswork from working with real creators.
IBM Watson intelligently matches brands with creators who share their same values and passions.
Automatically publish, share, boost and promote content in social, display and search
Track + Measure
Quickly uncover the highest performing creators, content format and audience profiles.
Optimize + Expand
Deploy custom algorithms to reach bigger predisposed audiences and drive ROI.
Advertising disguised as content is still advertising
Props distributes, amplifies and optimizes real stories, not branded content. Our respect for the creator and their relationship with followers is paramount. Brands who get this, get Props.
Brought to you by...
Props’ high-integrity sponsorship model is clear and transparent.
It’s all about the connection
Intelligently aligned creators means there is nothing contrived or forced.
For purpose-driven marketers
Props works best for brands that take a stand.
Publish and amplify authentic
stories with AI
Breaking into new communities is easy with content aligned by PropsBoost™. Now, brands can intelligently publish, share, boost and promote content that resonates with expanded audiences.
Props helps brands become what people are passionate about, instead of interrupting it. Apply Props to drive results.
Build awareness and loyalty - without ads.
Activate your grassroots, professional creators.
Launch new stories with new storytellers.
Convert prime targets with custom algorithms.
Innovators from the content, technology and creative enterprises make up the Props leadership, advisory and investment teams.