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AI-based content publishing and promotion platform

Don't outsource your influence

Publish and promote authentic content - made by independent professionals - directly from your website.

"The Props model and approach is truly unique. We are able to accomplish both awareness and conversions through their highly efficient platform."

Jake Abrams, Director of Marketing

"Props is an extraordinary platform - one that we've never seen before. Through authentic content, they've proven that brands can drive awareness and conversions in one campaign."

Angela Colatriano
Chief Marketing Officer

"The Props platform enables Ally to reach new audiences through authentic content. Their innovative model drives down our costs without sacrificing quality or authenticity."

Katie Garcia
Head of Content Marketing

Benefits

The credibility of real creators.
The control of paid media.

The Props content publishing and promotion platform is a predictable and sustainable solution for modern-day marketers.

Independent + Professional Creators

All creators are real writers, photographers and filmmakers with subject-matter expertise in their field of passion.

Authentic Content

All stories are real. No 'branded' content. No paid placement. No endorsements. No selling. Just real content.

More Control + TRANSPARENCY

Become the publisher to gain control and visibility into creators, their stories, the audiences we reach and their behavior.

AI-powered Alignment

Creators, content and audiences are aligned on personality, genre, themes, sentiment, emotion and more.

Performance-based Engagements

Props is accountable to a specified audience benchmark: clicks, entrances, time, conversions, purchases, etc.

Clear + Compelling ROI

Building trust with audiences and increasing control over audiences drives significant cost savings and increases ROI.

Authentic Stories. Authentic Promotion.

Promote stories through each creator.

Props promotes stories through each creator's Facebook account and through the Google Display Network. We're adding more platforms each quarter to drive reach.

Here's what we do

Turnkey creation, publishing and promotion.

Audience Strategy

Identify  audience segments pre-disposed to act.

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Creator
Alignment

Match creators who resonate with audiences.

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Story
Editorial

Guide, edit and refine  creator stories and assets.

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Story
Promotion

Drive traffic with campaigns unique to each story.

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Conversion
Optimization

Maximize conversions and decrease costs.

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Here's what you do

All of the control. None of the headaches.

Set Goals

Determine budgets and benchmarks.

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Approve

Approve creators and stories.

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Watch Results

Easily see performance & ROI.

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service

We’re Changing the Way You
Work with Agencies

Lear more about us

We help companies like yours to achieve their maximum with the lowest cost.

Agency

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Design

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Perfect

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100% Performance-based

We deliver new audiences and help you convert them into customers.

New Audiences

We work against CPC, landing page views, audience quality, or any other traffic benchmark.

Conversions

Aligned audiences, already familiar with your brand are converted into loyal and profitable customers.

Audiences

With more than 20 years of experience we can
deliver the best product design.

Mobile

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Our Services
Testing

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Our Services
Development

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Our Services
highlights

AI Audience Alignment

With more than 20 years of experience we can
deliver the best product design.