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AI-based content publishing and promotion platform

Don't outsource your influence

Props selects only independent writers and photographers with expertise in their field of passion. They are trusted by audiences to create real stories, never branded content.

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Here's what we do

Turnkey creation, publishing and promotion. Don't act like a Big Publisher. Be one. And more.

Audience Alignment

Identify  audience segments pre-disposed to act.

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Creator Alignment

Match creators who resonate with audiences.

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Story Editorial

Guide, edit and refine  creator stories and assets.

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Story Promotion

Drive traffic with campaigns unique to each story.

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Conversion Optimization

Maximize conversions and decrease costs.

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Here's what you do

All of the control. None of the headaches.

Set Goals

Determine budgets and benchmarks.

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Approve

Approve creators and stories.

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Watch Results

Easily see performance & ROI.

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Benefits

The credibility of real creators.
The control of paid media.

The Props content publishing and promotion platform is a predictable and sustainable solution for modern-day marketers.

Independent + Professional

All creators are real writers, photographers and filmmakers with subject-matter expertise in their field of passion.

Authentic Content

All stories are real. No 'branded' content. No paid placement. No endorsements. No selling. Just real content.

More Control + TRANSPARENCY

Become the publisher to gain control and visibility into creators, their stories, the audiences we reach and their behavior.

AI-powered Alignment

Creators, content and audiences are aligned on personality, genre, themes, sentiment, emotion and more.

Performance-based Engagements

Props is accountable to a specified audience benchmark: clicks, entrances, time, conversions, purchases, etc.

Clear + Compelling ROI

Building trust with audiences and increasing control over audiences drives significant cost savings and increases ROI.

Everyone Wins with Props

Creators

  • Earn fair value for their talents and knowledge
  • Maintain their integrity. No "branded content."
  • Brands foot the bill for massive exposure

“When real creators (not influencers) tell real stories (not branded content) we compound the trust people have in us and our brand."

Scott Lugar

Chief Marketing Officer

Brands

  • Build trust by publishing authentic content
  • Reach high quality and pre-disposed audiences for less
  • Drive down costs while increasing efficacy

Consumers

  • Engage with real stories, not interruptive ads.
  • Become informed, entertained or inspired.
  • Respected by brands, not contrived or manipulative

News & Insights

service

We’re Changing the Way You
Work with Agencies

Lear more about us

We help companies like yours to achieve their maximum with the lowest cost.

Agency

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Design

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Perfect

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100% Performance-based

We deliver new audiences and help you convert them into customers.

New Audiences

We work against CPC, landing page views, audience quality, or any other traffic benchmark.

Conversions

Aligned audiences, already familiar with your brand are converted into loyal and profitable customers.

Audiences

With more than 20 years of experience we can
deliver the best product design.

Mobile

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Our Services
Testing

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Our Services
Development

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Our Services
highlights

AI Audience Alignment

With more than 20 years of experience we can
deliver the best product design.