Props 2021 Traffic Study

The News Room

Since 2019, Props has been successful driving new new customer acquisition campaigns and unlocking younger and hard to reach audiences with content-based conversion campaigns. 

The fundamentals to our success is based in high-quality low-cost traffic. Our 2021 study of Props content campaigns compared to branded ad campaigns illustrates this difference.

Across all Props clients, Props traffic campaigns promoting content through a creator significantly outperformed branded traffic campaigns promoting ads.

  1. Props traffic drove a 789% higher CTR
  2. Props traffic drove a 66% lower CPC
  3. Props traffic CTR and CPC stayed steady after iOS update in April while declining for brand ads
  4. Advertisers can use content to increase top and bottom of the funnel traffic

Click the report below to see more.

Click here to download the report

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