Props Presents CMO Confidential | An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road

Wonder what it's like to control million dollar marketing budgets? Manage hundreds of people? Decide which ideas go to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position in the C-suite. We detail the long, hard road of bringing new ideas to market and how to get the best ones through.

CMO Confidential is hosted by Mike Linton. Mike began his career as a brand manager at Proctor & Gamble and went on to become the CMO of Best Buy, eBay, and Farmers Insurance as well as top marketing positions at Ancestry and Remington.

Props is proud to bring you the playbook for how to get, do, keep, and handle the pressures of being the CMO.

An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road | Jon Davids

June 30, 2024

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.

Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.

**Key topics include**:

- Definition and importance of brand communities

- Strategies to create self-propelling communities

- The role of influencers in community building

- Practical steps for marketers to build and nurture communities

- The impact of AI on influencer marketing

John shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.

**Guest Highlights**:

- John Davids, Founder & CEO of Influicity

- Author of "Marketing Superpowers"

*Tune in to hear* expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and never miss an episode! Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay informed and stay ahead in the marketing world with **CMO Confidential**.

#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyalty

CHAPTERS:

00:00 - Welcome

1:29 - What is a Community

5:27 - Why is Community Important Now

7:36 - How to Build a Community

12:21 - When to Start a Community

16:59 - Thinking About Influencers

20:49 - Influencer Roster

23:10 - Structuring Influencer Contracts

24:31 - Mistakes Brands Make in Community Building

27:40 - Future Trends and AI Impact