Props Presents CMO Confidential | Joe Perello: Lessons Learned as the First Ever CMO of New York City

Wonder what it's like to control million dollar marketing budgets? Manage hundreds of people? Decide which ideas go to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position in the C-suite. We detail the long, hard road of bringing new ideas to market and how to get the best ones through.

CMO Confidential is hosted by Mike Linton. Mike began his career as a brand manager at Proctor & Gamble and went on to become the CMO of Best Buy, eBay, and Farmers Insurance as well as top marketing positions at Ancestry and Remington.

Props is proud to bring you the playbook for how to get, do, keep, and handle the pressures of being the CMO.

Joe Perello: Lessons Learned as the First Ever CMO of New York City

April 10, 2023

Episode 13

Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees, worked on David Bowie’s business and then became New York City’s first ever CMO in 2003.

He’s gone on to found a digital ad agency and most recently a creator marketing technology platform called PROPS, where he serves as the CEO

🌟**How NYC's First CMO Revolutionized City Branding** 🌟

Welcome to another insightful episode of CMO Confidential, hosted by five-time CMO Mike Linton!

This week, we dive deep into the fascinating journey of Joe Perello, the pioneering Chief Marketing Officer of New York City under Michael Bloomberg. Tune in to hear how Joe transitioned from working with the New York Yankees and David Bowie to revolutionizing city branding and marketing strategies for one of the world's most iconic cities.

Key topics include:

The inception and challenges of being NYC's first CMO

Creating a cohesive brand identity for New York City

Leveraging city assets for innovative sponsorship deals

Overcoming political hurdles in a highly scrutinized environment

Practical advice for aspiring CMOs

Joe shares his unique approach to marketing New York City like a sports league, creating intellectual property, securing major sponsorships, and generating substantial revenue. His journey from credit cards to founding a digital ad agency and a creator marketing tech platform, Props, is packed with lessons for marketers and business leaders alike.

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