Wonder what it's like to control million dollar marketing budgets? Manage hundreds of people? Decide which ideas go to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position in the C-suite. We detail the long, hard road of bringing new ideas to market and how to get the best ones through.

CMO Confidential is hosted by Mike Linton. Mike began his career as a brand manager at Proctor & Gamble and went on to become the CMO of Best Buy, eBay, and Farmers Insurance as well as top marketing positions at Ancestry and Remington.

Props is proud to bring you the playbook for how to get, do, keep, and handle the pressures of being the CMO.

The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen

September 9, 2023

This episode is brought to you by CMO Confidential Title Sponsor Props.  Visit them at Props.co

A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.

Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.

Key topics include:=

- The transformative power and increased influence of the CMO role in modern enterprises.

- Essential skills and experiences that make a successful CMO.

- Insights into holistic and enterprise thinking for marketing leaders.

- The importance of cross-functional collaboration and financial fluency.

- Strategies for upskilling and talent development within marketing teams.

Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples

Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!

#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLinton

CHAPTERS:

00:00 - Intro

00:40 - The CMO as Connective Tissue

05:24 - Holistic Thinking

07:41 - Marketing Structure

11:05 - Upskilling Talent Development and Change Management

13:39 - Job Market

20:16 - How to get to the C-Suite

23:20 - How to judge your career

25:30 - Last question: Funniest story or a piece of advice we haven’t discussed

28:55 - OUTRO

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