Performance Creator Marketing

Creators aren't for reach.
They're for performance.

Props turns creator marketing into a measurable acquisition system, delivering lower customer acquisition costs and measurable business outcomes.

Why teams switch to Props

Lower cost per acquisition, not just cheaper impressions
Higher-quality traffic that improves conversion across channels
One integrated system, replacing fragmented creator content

Not influencer marketing.

Influencer marketing rents attention through posts and reach.

Props operates as a unified media channel, using unique creator assets for every level of the funnel, scaling and targeting through creator handles, driving traffic to your domain, and optimizing performance to measurable outcomes.

Not paid social.

Paid social optimizes ads within brand-controlled accounts.

Props operates differently by leveraging the authenticity of creators, building trust through storytelling, distributing messaging through their handles, optimizing continuously, and converting through a full-funnel system.

"Built to be measured like a real acquisition channel."

200k

new members delivered to AAA

25%

reduction in cost per app download for fintech bank

23%

reduction in cost per booking for travel client

37%

below conversion benchmark for student lender

50%

reduction in cost per conversion for insurance provider

increase in ROAS for luxury sleepwear brand

90%

increase in user response rates for tourism brand

clients consolidated their entire social media budget with Props

	Props	Influencer Platforms	UGC Vendors	Performance Agencies
Core function	Acquisition channel	Creator sourcing	Content production	Media buying
Distribution	Paid via creator handles	Mostly organic	Brand-run ads	Brand-run ads
Content location	Client domain (owned)	Social platforms	Ad platforms	Ad platforms
Funnel coverage	Full funnel	Top-of-funnel only	Mid / lower only	Lower funnel
Optimization	Creative + media (daily)	Campaign-based	Static assets	Media-only
Measurement	CPA & CPLV	Engagement metrics (likes)	Platform metrics	Platform metrics

Attribution

Measured as a real acquisition channel.

Performance is typically tracked via a 7-day click-only attribution window, with live dashboards for full transparency and weekly optimization insights. Other measurement frameworks can be used based on client preferences or campaign particulars.

If your current creator marketing plan isn't optimized for customer acquisition, you're leaving efficiency on the table.

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.