SYNOPSIS: Props is a performance-driven creator marketing platform that redefines how brands connect with audiences. By combining authentic, expert-driven content with precision-targeted paid media, Props ensures campaigns deliver measurable business outcomes.
Unlike traditional influencer marketing, Props focuses on subject-matter experts who craft compelling narratives, publishing this content directly on brand-owned websites to maintain control over the customer journey.
The platform amplifies these stories with paid media applied through creators' social media handles, enhancing authenticity and reach. With creator content produced for every level of the funnel, Props guides audiences from awareness to conversion, turning trust into tangible results.
Advanced AI-driven brand safety tools, like Ollie, monitor content to ensure alignment and compliance, making Props a trusted partner for brands across various industries.
Props is a performance-based creator marketing platform that changes the way brands connect with their audiences. Unlike traditional influencer marketing, which often focuses on follower counts and surface-level engagement, Props combines the humanity of expert creator content with the precision of paid media to ensure every campaign delivers measurable business outcomes.
While many brands struggle to reach consumers who ignore traditional advertising, Props leverages expert creators to craft compelling, trustworthy content. These stories resonate more deeply than standard ads, making it easier to engage audiences, build credibility, and drive conversions.
Props is built on three fundamental insights:
Traditional ads are often ignored, while authentic storytelling draws people in. Props leverages expert creators to craft compelling narratives that audiences actually want to engage with, publishing this content directly on brand-owned sites to maximize impact and control the customer journey.
Trust is at the core of what makes Props different. Rather than relying on influencers with large followings, Props curates subject-matter experts—people with real credibility in their fields—who create content that resonates deeply with the right audience. By amplifying these creator-driven stories through precision-targeted paid media, Props ensures that brands reach the right people at scale while maintaining the authenticity that makes creator content so effective.
But awareness alone doesn’t drive results. Stories are just the beginning. Props ensures that creator content is optimized for every stage of the funnel—from broad, trust-building narratives at the top, to product-driven storytelling in the middle, to direct creator endorsements and conversion-focused ads at the bottom. This full-funnel strategy guides audiences seamlessly from engagement to action, turning trust into measurable business outcomes.
The Props model moves beyond brand awareness to drive measurable business growth, consistently delivering lower customer acquisition costs, and improved conversion efficiency. By integrating creator storytelling with precision-targeted paid media, Props ensures that every campaign is optimized for real business impact—not just vanity metrics.
Across industries, Props has helped acquire new customers, generate high-quality leads, drive app downloads, and expand audience reach, all while lowering customer acquisition costs and increasing return on ad spend.
In consumer banking, credit cards, and student lending, Props has driven higher application rates and lower cost-per-approval by using expert creators to simplify complex financial decisions.
For membership organizations, auto insurance, and life insurance, Props has helped brands attract younger, digital-first audiences while maintaining strong conversion rates.
For online travel agents, hotels, and destinations, Props has created highly engaging, experience-driven campaigns that inspire bookings at a lower cost.
In SaaS and fintech, Props has fueled lead generation, trial signups, and scalable growth among high-intent customers.
While Props works across a wide range of industries, all of our clients have one thing in common: they seek and acquire High Lifetime Value Customers. Our full-funnel approach ensures that we don’t just generate clicks—we bring in valuable, engaged customers who drive long-term business impact.
By combining authentic creator content, targeted paid media, and strategic retargeting, Props consistently delivers performance-driven campaigns that convert trust into measurable results.
Props stands apart from other marketing platforms by focusing on results that matter.
By integrating storytelling into the full marketing funnel, Props ensures that audiences don’t just engage with content—they move from awareness to action.
Props follows a structured, data-driven process to maximize the impact of every campaign.
First, expert creators develop authentic content that aligns with a brand’s objectives. Props does not use generic influencers but instead selects subject-matter experts who can tell real, compelling stories. Each creator pitches ideas, and clients approve concepts before content is produced and published. But the content isn’t just for engagement—it becomes the ad itself. Every image, video, headline, and story created by the expert serves a dual purpose: it’s both the campaign content and the ad creative used to promote it.
Once the content is live, Props uses paid media to amplify its reach. Stories are promoted through the creators’ social media handles, enhancing credibility and engagement. Instead of traditional ads, where the goal is to push a sales message, Props promotes the story—an engaging, editorial-style piece that lives on the brand’s website. This means every click leads directly to a trust-building, high-value experience rather than a generic landing page.
From there, Props retargets audiences with high-performing content, guiding them further down the funnel toward conversion. This high-performing content is strategically designed for the bottom of the funnel and includes branded product stories—creator-driven narratives that showcase how a product or service fits into real-life scenarios—as well as creator endorsements, where trusted experts and influencers personally vouch for the brand. These assets are optimized for conversion, reinforcing trust and providing clear, compelling reasons for audiences to take action.
Throughout the process, real-time analytics track performance, ensuring that campaigns continuously optimize for efficiency, engagement, and measurable business results. By leveraging creator content at every stage of the funnel, Props delivers not just awareness, but a seamless journey from first impression to final conversion.
Props relies on a 7-day click-only attribution model because it owns the customer journey—driving traffic directly to the brand’s website rather than relying on social platforms or third-party sites.
Unlike view-based attribution models, which often over-credit conversions to passive ad exposure, Props measures only high-intent actions: real landing pages. Since all engagement happens on the brand’s site, Props can track real user behavior—whether they consume content, explore products, or convert—eliminating misleading data from "view-through" conversions.
This approach ensures clean, CFO-approved metrics that align with how brands track performance internally using tools like Google Analytics or Adobe Analytics. By focusing on landing pages, Props delivers transparent, verifiable results that marketers can trust.
Brands partner with Props because it offers a smarter, more effective way to reach high-intent audiences.
By combining authentic storytelling with precision-targeted paid media, Props consistently outperforms traditional marketing strategies. The platform is built for scalability, meaning that as campaigns grow, they become more cost-efficient.
The addition of AI-powered brand safety ensures that brands can trust the creators representing them, while real-time reporting gives marketing teams full transparency into performance metrics.Props is not just another creator marketing platform.
It is a performance engine designed to turn storytelling into measurable business results.
Regulated industries—including banking, insurance, and financial services—face strict advertising restrictions that make customer acquisition costly and complex. Traditional digital marketing often runs into compliance hurdles, limiting targeting capabilities and increasing costs. Props provides a proven, compliant solution that helps financial institutions attract new customers, lower acquisition costs, and drive conversions while staying within regulatory guidelines.
Instead of compliance-heavy promotions, Props creators craft non-branded, story-driven content that naturally aligns with financial products, fostering trust and engagement. Unlike traditional campaigns, all creator-driven content is hosted directly on the financial institution’s website, ensuring customer engagement happens in a first-party data environment—boosting conversion rates and retargeting effectiveness. Additionally, Props leverages creator social media handles to bypass restrictions on "Special Ad Categories" while benefiting from the authenticity and credibility that creators bring to their audiences.
Props’ proprietary AI tool, Ollie, ensures all content remains compliant, brand-safe, and aligned with industry regulations by proactively identifying risks like financial disclosures and advertising restrictions. This unique approach has delivered measurable business outcomes for banks, insurers, and financial services firms—lowering CPL, increasing conversions, and engaging high-intent prospects. By combining authentic storytelling, performance-driven paid media, and AI-powered compliance, Props enables regulated financial brands to connect with the right customers—without running into advertising roadblocks.
Brands looking to move beyond ineffective influencer marketing and traditional ads can partner with Props to achieve real business growth. By integrating expert-driven content with paid media strategies, Props ensures that every campaign is optimized for engagement, trust, and conversion.To learn more about how Props can transform your marketing approach, click here to book a demo.
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