Publish and promote authentic, original content directly from your site.
Watch the video to learn more
Read about Props in ADWEEK

Tell a story instead.

Props is the first and only authentic content marketing platform that reliably converts audiences into customers.

props content example
BY INVITATION ONLY.

Tell real stories with professional creators.

Props vets and selects independent writers and photographers with expertise in their field of passion. They are trusted by audiences to create real stories, never branded content.

Our Works
COOKIE-PROOF

Publish stories on your site (and nowhere else.)

Audiences consume content on your website, not on social media or on a publishers' site. You increase control, eliminate distractions, and crystalize audience engagements.

Our Services
props client triple a
image showing props content example for client triple a
FIRST-PARTY DATA

Promote stories through each creator.

We've developed an innovative alternative to the intrusive approach of advertising. With Props, brands get the credibility of real creators and the control of paid media.

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Authentic Content. Artificial Intelligence.

Optimize creators and their content with AI.

Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.

Our Services
convert with content

Close deals with
content-based retargeting.

Props retargets audiences based on the stories they read. Promoted through your brands' social handles.
Traffic lands on any conversion-based landing page.

Our Services
triple a social media ad from props
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“Props has proven its unique ability to increase awareness, drive conversions, and lower costs for us. We are setting new records together in 2021.”
SCOTT LUGAR
Chief Marketing Officer
“Props is an extraordinary platform - one that we've never seen before. Through authentic content, they've proven that brands can drive awareness and conversions in one campaign."
ANGELA COLATRIANO
Chief Marketing Officer
“The Props model and approach is truly unique. We are able to accomplish both awareness and conversions through their highly efficient platform.”
JAKE ABRAMS
Director of Marketing
“I want to say how thrilled I am with the engagement that you are driving to our site via the curated content from Props creators...I plan to make Props the primary vehicle for driving our B2C direct sales...”
ASA SIEGAL
Chief Exective Officer

Selected Clients

Savvy marketers at upstarts and institutions count on Props to help them drive growth.

Here's How Props Works

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