Win the people who ignore your ads.

Props is a performance-based creator marketing platform
PROPS WEBINAR
March 25th / 10am EST

How Banks Drive ROI with Creator Content

Join Ilan Bass, former Fintech CMO and Lee Sosin, Props CCO, as they uncover how creator content can drive measurable ROI while staying fully compliant with financial regulations.
REGISTER TODAY

We take responsibility for business results.

Imagine a performance marketing agency and an influencer platform had a kid who then married a software company.
That's us.
We combine the attraction of creator content with the performance of paid media.
Watch the video to see how it works.

Stop advertising. Tell stories instead.

The Props creator media platform drives traffic that converts.

props content example
BY INVITATION ONLY.

Tell real stories with
journalism-quality creators

Props vets and selects independent creators across industry niches with expertise in their fields of passion. They create authentic content based on their real experiences that align with your mission at every level of the funnel.

Our Works
EXCLUSIVE STORIES FOR YOUR AUDIENCE ONLY

Publish stories on your brand's website

Creators' content lives on your site, adjacent to your commercial activity.

Our Services
props client triple a
image showing props content example for client triple a
HIGH CREDIBILITY. HIGH CONTROL.

Promote stories with paid media applied thorough creators.

Personal stories resonate with audiences 5x more than traditional advertising

Contact Us
WE TAKE RESPONSBILITY

We don't stop until we beat your benchmarks

As far as we know, Props is the only content platform that takes responsibility to deliver leads and customers to clients.

Our Services
image showing props content example for client triple a
Authentic Content. Artificial Intelligence.

Optimize creators and their content with AI.

Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.

Our Services
Book a Demo
"Thanks to their strategy, we've seen improvements in engagement from younger audiences and a surge in our member’s interest in new products."
JUSTIN HUTCHINSON
Digital Marketing
“Props is an extraordinary platform - one that we've never seen before. Through authentic content, they've proven that brands can drive awareness and conversions in one campaign."
ANGELA COLATRIANO
Chief Marketing Officer
“The Props model and approach is truly unique. We are able to accomplish both awareness and conversions through their highly efficient platform.”
JAKE ABRAMS
Director of Marketing
“I want to say how thrilled I am with the engagement that you are driving to our site via the curated content from Props creators...I plan to make Props the primary vehicle for driving our B2C direct sales...”
ASA SIEGAL
Chief Exective Officer

Selected Clients

Savvy marketers at upstarts and institutions count on Props to help them drive growth.

Results your CFO can understand.

Connect with the team that's delivering real, tangible results, everyday.
Lee Sosin
Chief Client Officer
lee@props.us
Alyssa Clark
Vice President
alyssa@props.us
Megan Matera
Director
megan@props.us
Tessa Queri
Growth Manager
tessa@props.us
Book a Call with Our Team

Props News and POV

Brand Safety Has a New Battleground: The Creators Themselves

Joseph Perello

The Follower Fallacy

Joseph Perello

Allan Lunkenhemier Joins Props as Head of Performance Media

The Props Newsroom

Client Success Stories

Set Sail to Success with AAA Travel and Props
From Story to Stay: Boosting Snowmass Visits with Props
Understanding the almost-empty nester

Real Stories. Unreal Results.™

New York  - Princeton  - London

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