Content drives commerce with Props.
We are a performance-based content marketing platform designed by leaders from technology, publishing and advertising.
Props vets and selects independent writers and photographers with expertise in their field of passion. They are trusted by audiences to create real stories, never branded content.
Audiences consume content on your website, not on social media or on a publishers' site. You increase control, eliminate distractions, and crystalize audience engagements.
We've developed an innovative alternative to the intrusive approach of advertising. With Props, brands get the credibility of real creators and the control of paid media.
Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.
Props retargets audiences based on the stories they read. Promoted through your brands' social handles.
Traffic lands on any conversion-based landing page.
Savvy marketers at upstarts and institutions count on Props to help them drive growth.