Real Stories.
Unreal Results.
Brands become modern-day publishers with Props. Our AI-based content marketing platform transforms how marketers connect, engage, and transact with people.
Tell real stories with professional creators.
Props selects only independent writers and photographers with expertise in their field of passion. They are trusted by audiences to create real stories, never branded content.
Publish stories on your site (and nowhere else.)
Audiences consume content on your website, not on social media or on a publishers' site. You increase control, eliminate distractions, and crystalize audience engagements.
Promote stories with paid media applied through each creator.
Paid media - applied within each creator's social media account - reaches high quality audiences, driving all traffic to the creators’ content on your site.
Create a tight fit between creators and audiences with AI.
Powered by IBM Watson, creators and brands are aligned on personality, subject-matter, themes, demographics, region, sentiment, and emotion.
We solve the three critical problems facing marketers today.
Establish trust.
Real stories made by real creators build trust among new audiences
Take control.
"Stories are published on our site, where they create the most value. More time on site means more engagement with our brand, not other platforms."
Control audience relationships by publishing directly.
ANGELA COLATRIANO
Chief Marketing Officer
Drive reach.
"Promoting real stories directly through each creator, we increase our reach to highly targeted and customizable audiences."
Promote stories to new audiences through each creator.
KEVIN HOWARD
VP, Marketing
Chief Marketing Officer
From Awareness to Conversion
in One Campaign
Our unique content campaigns build familiarity and trust with audiences, converting them into profitable customers.
Increase Traffic
400%
in traffic volume
Attract
Better Audiences
30%
in time on site.
Lower
Acquisition Costs
50%
in cost of traffic.
Increase
Relevancy
9/10
Selected Clients
Savvy marketers at upstarts and institutions count on Props to help them drive growth.
100% Performance-based
We deliver new audiences and help you convert them into customers.
We work against CPC, landing page views, audience quality, or any other traffic benchmark.
Aligned audiences, already familiar with your brand are converted into loyal and profitable customers.
