NEWS: NBA CTO, Krishna Bhagavathula, Joins Props Board
Expert storytellers bring new audiences directly to your site.
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The antidote to advertising.

Props is storytelling-as-a-service. Watch the video to see it in action.

Stop advertising. Tell stories instead.

The Props creator media platform drives traffic that converts.

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Tell real stories with professional creators.

Props vets and selects independent writers, photographers, filmmakers and journalists with expertise in their field of passion. They create authentic content aligned with your mission for every level of the funnel.

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Publish stories on your site (and nowhere else.)

Creators'  content lives on your your site, adjacent to your commercial activity.

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Promote stories through each creator.

Promoting stories with paid media applied through creator's handles builds trust, increases response and attracts high-intent audiences.

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Authentic Content. Artificial Intelligence.

Optimize creators and their content with AI.

Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.

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Close deals with
content-based retargeting.

Promoting content with Props is the most efficient means to build-up high quality, low cost retargeting pools of high-intent audiences.

Our Services
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“Props is an extraordinary platform - one that we've never seen before. Through authentic content, they've proven that brands can drive awareness and conversions in one campaign."
Chief Marketing Officer
“The Props model and approach is truly unique. We are able to accomplish both awareness and conversions through their highly efficient platform.”
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“I want to say how thrilled I am with the engagement that you are driving to our site via the curated content from Props creators...I plan to make Props the primary vehicle for driving our B2C direct sales...”
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NBA CTO Joins Props Board

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