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Props is a storytelling-as-a-service platform
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FLASH: Ollie is the New AI Brand Safety Tool from Props
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The antidote to advertising.

Brands use Props to unlock new audiences and convert them into customers.
Watch the video to see how it works.

Stop advertising. Tell stories instead.

The Props creator media platform drives traffic that converts.

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BY INVITATION ONLY.

Tell real stories with
professional creators

Props vets and selects independent creators across industry niches with expertise in their fields of passion. They create authentic content based on their real experiences that align with your mission at every level of the funnel.

Our Works
EXCLUSIVE STORIES FOR YOUR AUDIENCE ONLY

Publish stories on your brand's website

Creators' content lives on your site, adjacent to your commercial activity.

Our Services
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HIGH CREDIBILITY. HIGH CONTROL.

Personal stories resonate with audiences 5x more than traditional advertising

By combining the high response of authentic stories with the scale and control of paid media, Props builds trust, increases responses, and attracts high-intent audiences from each creator’s content.

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PLATFORM ACCESS

Every metric is available to your team 24/7

Throughout every campaign, the Props platform provides all media analysis tailored to your specific KPIs.

Our Services
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Authentic Content. Artificial Intelligence.

Optimize creators and their content with AI.

Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.

Our Services
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"Thanks to their strategy, we've seen improvements in engagement from younger audiences and a surge in our member’s interest in new products."
JUSTIN HUTCHINSON
Digital Marketing
“Props is an extraordinary platform - one that we've never seen before. Through authentic content, they've proven that brands can drive awareness and conversions in one campaign."
ANGELA COLATRIANO
Chief Marketing Officer
“The Props model and approach is truly unique. We are able to accomplish both awareness and conversions through their highly efficient platform.”
JAKE ABRAMS
Director of Marketing
“I want to say how thrilled I am with the engagement that you are driving to our site via the curated content from Props creators...I plan to make Props the primary vehicle for driving our B2C direct sales...”
ASA SIEGAL
Chief Exective Officer

Selected Clients

Savvy marketers at upstarts and institutions count on Props to help them drive growth.

Props News and POV

From Influence to Authenticity

Quinn Gawronski

This is a Sales Pitch

Joseph Perello

True Content Creators Pull Influencers Away From Brands

Patrick Hanlon

Client Success Stories

From Story to Stay: Boosting Snowmass Visits with Props
Understanding the almost-empty nester
We’re better—but don’t just take our word for it.

Real Stories. Unreal Results.™

New York  - Princeton - Dallas - London

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