The Props creator media platform drives traffic that converts.
Props vets and selects independent writers, photographers, filmmakers and journalists with expertise in their field of passion. They create authentic content aligned with your mission for every level of the funnel.
Creators' content lives on your your site, adjacent to your commercial activity.
Promoting stories with paid media applied through creator's handles builds trust, increases response and attracts high-intent audiences.
Promoting content with Props is the most efficient means to build-up high quality, low cost retargeting pools of high-intent audiences.
Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.