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Content drives commerce with Props.
100% performance-based.
Props was built for brands and independent content creators. We've transformed how marketers connect, engage, and transact with people.
Props selects only independent writers and photographers with expertise in their field of passion. They are trusted by audiences to create real stories, never branded content.
Audiences consume content on your website, not on social media or on a publishers' site. You increase control, eliminate distractions, and crystalize audience engagements.
We've developed an innovative alternative to the intrusive approach of advertising. With Props, brands get the credibility of real creators and the control of paid media.
Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.
Savvy marketers at upstarts and institutions count on Props to help them drive growth.
