Real Stories.
Unreal Results.

Brands become modern-day publishers with Props. Our AI-based content marketing platform transforms how marketers connect, engage, and transact with people.


An AI-based content publishing and promotion platform.

Lear more about us
Real Creators. Real Content.

Tell real stories with professional creators.

Props selects only independent writers and photographers with expertise in their field of passion. They are trusted by audiences to create real stories, never branded content.

Zero Distractions. 100% Control.

Publish stories on your site (and nowhere else.)

Audiences consume content on your website, not on social media or on a publishers' site. You increase control, eliminate distractions, and crystalize audience engagements.

Credibility. Boosted.

Promote stories with paid media applied through each creator.

Paid media - applied within each creator's social media account - reaches high quality audiences, driving all traffic to the creators’ content on your site.

Authentic Content. Artificial Intelligence.

Create a tight fit between 
creators and audiences with AI.

Powered by IBM Watson, creators and brands are aligned on personality, subject-matter, themes, demographics, region, sentiment, and emotion.

We solve the three critical problems facing marketers today.

Establish trust.

Real stories made by real creators build trust among new audiences

Take control.

"Stories are published on our site, where they create the most value. More time on site means more engagement with our brand, not other platforms."

Control audience relationships by publishing directly.


Chief Marketing Officer

Drive reach.

"Promoting real stories directly through each creator, we increase our reach to highly targeted and customizable audiences."

Promote stories to new audiences through each creator.


VP, Marketing

“Props has proven its unique ability to drive sales and lower acquisition costs for us. We are looking forward to setting new records together in 2020!”
Scott Lugar
Chief Marketing Officer

From Awareness to Conversion
in One Campaign

Our unique content campaigns build familiarity and trust with audiences, converting them into profitable customers.

Increase Traffic


or more INCREASE
in traffic volume

Better Audiences


or more INCREASE
in time on site.

Acquisition Costs


or more DECREASE
in cost of traffic.



average Facebook relevancy ranking

Selected Clients

Savvy marketers at upstarts and institutions count on Props to help them drive growth.

100% Performance-based

We deliver new audiences and help you convert them into customers.

New Audiences

We work against CPC, landing page views, audience quality, or any other traffic benchmark.


Aligned audiences, already familiar with your brand are converted into loyal and profitable customers.