News: PwC Selects Props for 2024 AdTech Accelerator

Props is a storytelling-as-a-service platform
Brands use Props to unlock new audiences and convert them into customers.
FLASH: Ollie is the New AI Brand Safety Tool from Props
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The antidote to advertising.

Watch the video to see how it works.

Stop advertising. Tell stories instead.

The Props creator media platform drives traffic that converts.

props content example

Tell real stories with professional creators.

Props vets and selects independent writers, photographers, filmmakers and journalists with expertise in their field of passion. They create authentic content aligned with your mission for every level of the funnel.

Our Works

Publish stories on your site (and nowhere else.)

Creators' content lives on your your site, adjacent to your commercial activity.

Our Services
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Promote stories through each creator.

Promoting stories with paid media applied through creator's handles builds trust, increases response and attracts high-intent audiences.

Contact Us

Close deals with
content-based retargeting.

Promoting content with Props is the most efficient means to build-up high quality, low cost retargeting pools of high-intent audiences.

Our Services
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Authentic Content. Artificial Intelligence.

Optimize creators and their content with AI.

Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.

Our Services
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“Props has proven its unique ability to increase awareness, drive conversions, and lower costs for us. We are setting new records together!”
Chief Marketing Officer
“Props is an extraordinary platform - one that we've never seen before. Through authentic content, they've proven that brands can drive awareness and conversions in one campaign."
Chief Marketing Officer
“The Props model and approach is truly unique. We are able to accomplish both awareness and conversions through their highly efficient platform.”
Director of Marketing
“I want to say how thrilled I am with the engagement that you are driving to our site via the curated content from Props creators...I plan to make Props the primary vehicle for driving our B2C direct sales...”
Chief Exective Officer

Selected Clients

Savvy marketers at upstarts and institutions count on Props to help them drive growth.

Props News + POV

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Ollie is the New AI Brand Safety Tool from Props

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Holly Lanahan Joins Props as Head of Sales

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Props x Popcorn for the People: A Recipe for Success