Real Stories.

Unreal Results.

Content drives commerce with Props.

An AI-based content publishing and promotion platform.

Props was built for brands and independent content creators. We've transformed how marketers connect, engage, and transact with people.

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Real Creators. Real Content.

Tell real stories with professional creators.

Props selects only independent writers and photographers with expertise in their field of passion. They are trusted by audiences to create real stories, never branded content.

Our Works
Zero Distractions. 100% Control.

Publish stories on your site (and nowhere else.)

Audiences consume content on your website, not on social media or on a publishers' site. You increase control, eliminate distractions, and crystalize audience engagements.

Our Services
Credibility. Boosted.

Promote stories with paid media applied through each creator.

We've developed an innovative alternative to the intrusive approach of advertising. With Props, brands get the credibility of real creators and the control of paid media.

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Authentic Content. Artificial Intelligence.

Optimize creators and their content with AI.

Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.

Our Services
“Props has proven its unique ability to increase awareness, drive conversions and lower costs for us. We are looking forward to setting new records together in 2020!”SCOTT LUGAR
‍Chief Marketing Officer

Our Clients

Savvy marketers at upstarts and institutions count on Props to help them drive growth.

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