5X CMO Mike Linton explores the role of the CMO and why we love them
I met Mike Linton almost two decades ago, when we were both part of the CMO network, M50. This was a group of the top 50 CMOs in the world, including from brands like Coca-coal, Visa, HP, even Apple. As the super-successful CMO of Best Buy, Mike deserved to be there. I, on the other hand, merely had the unique distinction of being the first CMO of the City of New York, which made up for my supreme lack of experience. But Mike saw something in me and was a kind of marketing sherpa. And we stayed friends ever since. Years later, when Mike launched his podcast series, CMO Confidential, he invited me to be a guest and we had a fun conversation about the crazy jobs I've had with the New York Yankees, Mayor Mike Bloomberg and running a small agency in New York City.As our company, Props, began to grow, we began looking for ways to introduce our unique model to CMOs (and those who love them) and a title sponsorship of Mike's show was a natural fit.So, it is with great pride and gratitude to announce to you that Props is CMO Confidential's first title sponsor. Let's goooo!
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