Joe Perello on CMO Confidential hosted by Mike Linton

We put the 'Confidential' in CMO CONFIDENTIAL

Five-time chief marketing officer Mike Linton and I put the 'confidential' in CMO Confidential. Tune in to hear some great stories about working for Mayor Mike Bloomberg and Dan Doctoroff in the greatest city in the world. Please watch below:

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About
Joseph Perello

Joe is the founder and CEO of Props. Previously, he was the first CMO of the City of New York in the Bloomberg Administration, and was recognized by Harvard Business School as the most innovative initiative of any city. Joe founded and bootstrapped an award-winning digital ad agency. He was VP for the New York Yankees, working directly for the late George M. Steinbrenner III, and helped the team break attendance and revenue records. He was an executive with David Bowie’s internet start-up UltraStar and started his career as a direct marketer with credit card pioneer MBNA America. He’s on the board of New York Cruise Lines and Princeton Academy. Joe earned his undergraduate degree in History and Journalism from the the University of Delaware.

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We put the 'Confidential' in CMO CONFIDENTIAL