Props creators tell real stories about their passions and expertise. They don't make ads or “branded content.” We do the hard work of matching creators with brands who share the same purpose and values.
Props is not an “Influencer” platform. We're built to support independent professional writers, photographers and filmmakers with expertise in their field of passion and a credible point-of-view.
Creating content with Props' clients does not require creators to review, endorse or sell products. Our unique model lets creators do what they do best: tell a great story, directly from a brands' website.
Props promotes your stories through your social media accounts. And it's all funded by brands who you select and approve.
Powered by IBM Watson, creators and brands are aligned on personality, subject-matter, themes, demographics, region, sentiment, and emotion. AI helps, but you're in control of the brands you work with.
Props creators are independent professional writers, photographers and filmmakers with expertise in their field of passion and a distinct point-of-view.