Talent, Not Followers
At Props, we believe in the power of expertise, creativity, and human connection, not likes, comments, or other vanity metrics. If you’re a storyteller, subject matter expert, or visual communicator ready to make content that drives real impact, you might be in the right place.
care
Here's What
We Care About
We care about how your work makes people feel, and what it makes them do. At Props, we value:
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Resonance
You have a point of view. A story to tell. A reason your audience trusts you. That’s your superpower.
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Authenticity
You think in ideas. You can shape a brief into something no one else would have come up with—and make it beautiful.
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Creative Courage
Your content sticks. It’s not about how many people see it. It’s about the right people seeing it and thinking: this was made for me.
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Visual Style
Your eye matters. Whether your medium is video, photo, or prose, we’re drawn to creators who think deliberately about composition, color, and pacing.
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Character & Integrity
Life’s too short to work with people who are difficult. We want to build great things together and have fun doing it.
Craft
We want creators who take pride in the work itself. People who care about the frame, the cut, the sentence.
Don’t Care
Here's What We Don’t Care About
We don’t care how many followers you have.
Props doesn’t rely on your follower count to get your content distributed. Instead we scale our campaigns by using paid media. That means your content gets seen by the right audience at the right time, regardless of your follower count. This way you can focus on what you do best, making great content
Ideas
Your Ideas Matter
We don’t hand you a script. We hand you a brief.
Here’s how it works: you’ll receive campaign context—what the client cares about, the audience they’re trying to reach, and the role they want to play in peoples’ lives. Then it’s your turn. You take all of those inputs and put it through your own lens. Then you come back with your unique ideas: your take, your story, your approach.
Because we don’t care about follower counts, clients choose creators based on concept, creativity, and craft. If they pick you, it’s because your ideas stood out.
Opportunity
Every Client is a New Opportunity to Serve Your Audience
You care about the work you do and the impact it has on peoples’ lives. It’s that dedication that makes you a great storyteller. Even though Props projects are always tied to a brand, they only work if they are serving your audience.
No two campaigns are the same. Some stories are about road trips. Others are about budgeting. Or simplifying your life. Or reinventing your career. They could be for a banking client, or an e-commerce brand, or a travel destination. But no matter how different each campaign is from one another, in order for them to perform they all have to share one thing – they put the audience first.
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