At Props, we believe in real stories told by real experts. Our creators are not influencers chasing likes. They are journalism-quality storytellers—writers, photographers, filmmakers, and artists who know their craft. A pilot writes about flying. A chef tells of food. A traveler shares the road. Their words and images pull people in, build trust, and drive action. That’s what matters. That’s why it works.

We don’t chase followers. We don’t deal in empty influence. Hype fades, but truth lasts. Our creators bring authenticity, and we hold them to that standard. Our AI brand safety tool, Ollie, helps ensure their voice aligns with real credibility​. We seek creators who speak with honesty, passion, and experience—because the best stories aren’t just told, they’re lived​.

Props looks for three key things in every creator:

1. Expertise – Our creators don’t just talk about a subject; they know it inside and out. A nutritionist writes about food, a seasoned traveler shares road-worn insights, a financial expert breaks down money matters. Their credibility makes their stories resonate​.
2. Authenticity – Real stories, real voices. We don’t work with creators who push products they don’t believe in. Their content must be personal, honest, and grounded in experience. Audiences trust people, not brands, and we make sure that trust is earned​.
3. Brand Safety – Integrity matters. Every creator is vetted using our AI tool, Ollie, to ensure their past content aligns with our high standards. No surprises, no compromises—just creators who meet the mark and deliver stories that connect​

Every creator we work with brings something bigger than content—they bring trust, depth, and a point of view that matters. Their stories don’t just fill a feed; they inspire action, shift perspectives, and drive results. At Props, we don’t just find creators. We find the right ones. Because when the story is real, the impact is undeniable.

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