Props delivers outcomes they talk about at board meetings.

After a 30-60 day pilot period, Props consistently outperforms clients' cost per conversion benchmarks - our primary means of measuring our success. The chart below illustrate a selection of how we outperform against client benchmarks across different industries.

Student Lending

Props drives cost-efficient conversions in student lending by combining authentic creator storytelling with precision-targeted paid media. By leveraging expert creators over influencers, Props builds trust with students and parents while seamlessly guiding them from awareness to action. This full-funnel approach ensures high-intent engagement and optimized acquisition costs.

Cost per Qualified Loan Application

Credit Cards

Props optimizes credit card acquisition by blending authentic creator storytelling with precision-targeted paid media. By prioritizing trust and relevance over influencer reach, Props engages high-intent audiences and seamlessly guides them from awareness to application, driving cost-efficient conversions.

Cost per Qualified Loan Application

Term Life Insurance

Props streamlines term life insurance acquisition by combining authentic creator storytelling with precision-targeted paid media. By building trust through relatable content, Props engages high-intent audiences and guides them seamlessly from awareness to application, optimizing acquisition costs.

Cost per Qualified Lead

Consumer FinTech

Props accelerates consumer fintech growth by combining authentic creator storytelling with precision-targeted paid media. By building trust through expert-driven content, Props engages high-intent audiences and seamlessly guides them from discovery to conversion, optimizing acquisition efficiency.

Cost per Bank App Download

Whole Life Insurance

Props enhances whole life insurance acquisition by combining authentic creator storytelling with precision-targeted paid media. By fostering trust through relatable content, Props engages high-intent audiences and guides them seamlessly from awareness to commitment, optimizing acquisition efficiency.

Cost per Approved Policy

Annual Membership

Props helps membership-based organizations drive sign-ups efficiently by combining creator storytelling with precision-targeted paid media. By featuring authentic narratives from real members who share the value and benefits of their memberships, Props builds trust and engagement. Our data-driven approach ensures the right audiences are reached at every stage of the funnel, leading to lower acquisition costs and higher retention rates while optimizing cost per completed application.

Cost per Complete Loan Application

Auto Insurance

Props revolutionizes auto insurance lead generation by blending expert creator content with precision-targeted media. By focusing on real-life driving scenarios and relatable customer testimonials, Props builds trust and drives lower acquisition costs. Our performance-driven approach ensures prospects move seamlessly from engagement to conversion, optimizing cost per lead while increasing policy sign-ups.

Cost per Lead

Online Travel Agent

Props accelerates bookings for online travel agencies by leveraging authentic creator-driven travel experiences. By showcasing real travelers’ journeys and firsthand reviews, Props establishes credibility and fuels high-intent engagement. Our targeted paid media strategy ensures the right audiences see the most relevant content, significantly reducing cost per travel booking while increasing retention rates.

Cost per Travel Booking

Resort Destination

Props transforms resort marketing by replacing traditional ads with engaging, experience-driven storytelling. Through creator-led narratives featuring stunning visuals and immersive travel stories, Props inspires travelers to take action. By optimizing audience targeting and retargeting high-intent visitors, our approach drives down the cost per new website visitor while maximizing direct bookings.

Cost per New Website Visitor

Car Rental

Props drives car rental bookings through compelling creator content that highlights real-world travel experiences and convenience. By featuring trusted voices sharing practical tips and seamless rental experiences, Props influences decision-making at key moments. Our performance-based paid media strategy ensures the most relevant customers engage, reducing the cost per new booking and improving overall efficiency.

Cost per New Booking

Results your CFO can understand.

Connect with the team that's delivering real, tangible results, everyday.
Lee Sosin
Chief Client Officer
lee@props.us
Alyssa Clark
Vice President
alyssa@props.us
Megan Matera
Director
megan@props.us
Tessa Queri
Growth Manager
tessa@props.us
Book a Call with Our Team