The Props + AAA Workshop and Panelists

Likes and shares don’t pay the bills—conversions do.

In this panel, we’ll reveal how leading brands like AAA are using creators not just for awareness, but to drive measurable business results. 

Hear from Jason Ossenmacher, Group Manager, Acquisition Marketing at AAA and his partners at Props on how creator-led campaigns helped AAA acquire hundreds of thousands of new customers across membership, insurance, travel and credit cards.

Learn how they reduced customer acquisition costs and lowered the average age of new customers for this 100 year old brand.

See how Jason and his team measure performance.

You will uncover why organic influencer marketing alone isn’t enough—and how brands can apply creator content strategically across the full funnel.

Jason Ossenmacher

Group Manager, Acquisition Marketing

Joseph Perello

Founder & CEO
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Lee Sosin

Chief Client Officer
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