Frequently Asked Questions

It's Props' operating system for performance-based creator marketing: expert creators produce authentic stories, published on the client's own website, and Props distributes them as paid media through the creators' social handles. The platform is the software layer that makes that repeatable — creator sourcing and onboarding, content production and client approvals, asset management, ad creation and publishing, brand safety monitoring, and performance reporting.

Put simply: it's where a campaign is built, approved, launched, monitored, and measured.

No. It's a private, invitation-only system with no public sign-up and no self-serve tier. There are three categories of user:

Every account is invited by Props. There's no path to access without a contract or engagement letter in place.

Clients get a workspace containing their campaigns. Within it, they can review and approve creator content before anything runs, see the assets and ad variations produced for each campaign, and access performance reporting and self-serve analysis of their own campaign results. Clients see their own workspaces only.

Creators access a portal scoped to their own assignments. They can see the briefs for campaigns they've been contracted for and upload their work — written articles, assets, voiceover, and images. Creators don't have access to client workspaces, client performance data, or other creators' work.

The media outcome is the product. Props is a media channel measured on business results — leads, customers, conversions. The platform exists to make that channel consistent, auditable, and fast.

Three broad categories:

No — by design, Props doesn't build or own a consumer database. Because creator content is published on the client's own domain, consumer traffic lands in the client's environment, governed by the client's own privacy policy and tag management, not in any Props-owned consumer database. For measurement, Props works only from aggregated, platform-reported performance data, using a deliberately conservative 7-day, click-only attribution model (no view-through tracking).

Props' platform and data infrastructure run on established third-party cloud infrastructure providers rather than on self-managed hardware. Check Props' sub-processors page for more information.

All data is encrypted in transit using current TLS standards (TLS 1.2+) and encrypted at rest by the cloud platforms that host it. This holds across every system in scope — the application, the data warehouse and analytics layers, and file storage — each of which encrypts stored data by default (AES-256) and requires encrypted connections.

No. Each client operates in its own workspace, and client users can see only the campaigns belonging to their own organization. Creators can see only their own assignments.

Yes — cloud hosting, data infrastructure, and the advertising platforms campaigns run on. Check Props' subprocessors list for details.

Retention is governed by your Agreement and Props' Platform Privacy Policy. Campaign, creative, and performance data is kept for the duration of the client relationship plus a limited post-engagement period; billing records are held seven years for tax and accounting; and aggregated, anonymized benchmark data may be kept indefinitely. When an engagement ends, connected ad-platform accounts are disconnected and your data is returned or deleted per your Agreement — and where it's silent, deleted within 90 days of a written request, with backups expiring shortly after. To request deletion, email propsplatform@props.us; Props verifies identity and responds within the timeframes required by law.

Props maintains a documented incident response plan, owned by its Security Officer, approved by leadership, and tested at least annually. Any suspected incident can be reported to security@props.us; each is logged, assigned a severity, and worked through a defined process — detect, contain, investigate, remediate, notify, review — with a written post-incident review for every major incident. If an incident is confirmed to affect your data, Props will notify you without undue delay and within 72 hours, and will meet any shorter timeframe set in your Agreement. Where a personal-data breach is involved, Props also meets applicable regulatory notification requirements.

Email security@props.us. Please include enough detail for Props to reproduce or verify the issue — what you found, where, and any steps involved. Reports reach Props' Security Officer directly; the team reviews every submission, logs and triages it through the incident response process, and follows up with you. Props welcomes good-faith reports from clients, creators, and security researchers.

The platform is built for continuous availability to provisioned users and runs on managed cloud infrastructure, and Props monitors the uptime of client- and creator-facing surfaces. Props does not offer a universal uptime SLA; any specific availability commitments are defined in individual client agreements. You can check current and historical system status anytime at props.statuspage.io.

Props releases most changes on an ongoing basis with no downtime. When maintenance could affect access, Props posts it to its status page at props.statuspage.io, where you can subscribe to receive updates.

Campaign delivery continues. Live media runs on the advertising platforms themselves, and creator content is served from the client's own domain — so a Props platform interruption affects Props' internal workflow, review, and reporting tools, not live delivery in the market. Props' Media and Client Success teams manage campaigns directly, working in the ad platforms themselves when needed, so campaigns keep running.

Clients work with their assigned Client Success lead — your primary point of contact for questions, issues, and escalations. Creators reach the Props content team through the portal or their content contact. For security concerns, email security@props.us; for privacy or data requests, propsplatform@props.us.

Yes. Client and platform data is backed up automatically — the application database and data warehouse are backed up daily, key databases support point-in-time recovery, and cloud file storage is versioned and dual-region. Backups are encrypted in transit and at rest, and Props maintains defined recovery objectives for each critical system.

Brand safety is built into the model rather than added at the end, and works at three points:

Ollie is Props' in-house AI brand safety and compliance tool, patent pending. It monitors creator posts running as Props media on a continuous basis, assigns a risk level to activity on those posts and ad comments, automatically removes content that scores as high risk, and surfaces items for human review. Over the last twelve months Ollie has reviewed more than 27,000 creator posts.

Both. Automated monitoring provides the coverage and speed that manual review cannot at scale; the Props content team reviews escalations and owns judgment calls. Automation does not replace editorial responsibility.

Yes. No creative runs as Props media without client review and approval. Clients can also request changes or removal of live content through their Client Success lead.

Monitoring is continuous and covers activity on live creator posts, including ad comments activity, with high-risk material removed and escalated. Where a creator's conduct falls outside their agreement, Props can pause distribution and end the engagement. Creator obligations are contractual, not advisory.

Props and its creators own the creator content produced for your campaign; you receive a perpetual, royalty-free license to use it on your own organic channels. You retain ownership of your own brand assets and data. Props retains the performance and analytics data it derives from running the campaign and shares it externally only in anonymized or aggregated form. Your executed Agreement governs in all cases.