AAA Selects Props

The Props Newsroom

Synopsis

AAA Mid-Atlantic engaged the Props platform to publish and promote authentic content to drive new membership acquisition. AAA provides roadside assistance 24 hours a day, 7 days a week, 365 days a year in all 50 states and Canada. Sixty million people are AAA members.

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Authenticity at Scale: The New Promise and Practice of Creator Marketing
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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