Introducing Ollie

The AI Brand Safety Tool from Props

Props clients can rest easy knowing that their creators continually uphold the proper level of integrity, decency, and good values.

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Ollie is no nonsense

Named after our Chief Operating Officer, Oliver Blodgett, Ollie embodies his no-nonsense approach to our industry. Ollie is designed to root out inappropriate content, ensuring the highest standards for our platform.

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Reviewing Past Behavior

Using advanced AI models, Ollie scans years of a creator’s social media history, alerting our team to any potentially inappropriate posts. This thorough review helps us maintain high integrity among our Props creators.

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Identifying Inappropriate Content

Ollie can detect posts, comments, or images involving any specified inappropriate content defined by our clients. Our team then reviews these flagged posts to decide on the appropriate action.

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Monitoring Brand Conflicts

Ollie also checks if creators have previously worked with other brands. This helps us identify potential conflicts of interest with our client’s competitors.

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24/7 Observation

Once creators are on the Props platform, Ollie continuously monitors their posts. It looks for any text, images, or videos that may be deemed inappropriate based on our customized criteria for each client.

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Customized Content Safety for Every Client

Ollie’s AI is tailored specifically for each Props client. It categorizes inappropriate content by its low, medium, or high-risk level, allowing us to take appropriate actions based on the degree of risk.

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