News from Props

Proof, Not Promises

Five independent methodologies. One conclusion: Props works

The Props Newsroom

Props ranked #1 or #2 across five measurement methodologies. This is what performance looks like when it’s verified. In 2025, Props underwent independent analysis from five of the most respected firms in marketing measurement: Analytic Partners, Trust Insights, Dynata, Meta, and additional whitepaper validation. The result is not a claim—it’s a conclusion.

Strategy

Everything is Awesome

News

The ROI of Authenticity: Joseph Perello on the Social Pros Podcast

News

How to Drive ROI from Your Content Marketing - And Wow Your CFO

News

Influence Isn't Enough: The Props + AAA Workshop

Strategy

The Props Effect

Strategy

Brand Safety Has a New Battleground: The Creators Themselves

Strategy

The Follower Fallacy

News

Allan Lunkenhemier Joins Props as Head of Performance Media

Strategy

How Regulated Banks Can Use Creators to Drive Customer Acquisition

News

Industry Vet Lee Sosin Joins Props as Chief Client Officer

Strategy

Demystifying Special Ad Categories in Facebook and Google

News

Lark-Marie Antón Joins the Props Board

Technology

Ollie is the New AI Brand Safety Tool from Props

Strategy

From Influence to Authenticity

News

Props Proudly Presents CMO Confidential

Clients

bunq Selects Props

Clients

Better Mortgage Selects Props

Strategy

This is a Sales Pitch

Clients

People Trust People More Than Brands. And Our National Grid Case Study Proved It.

Clients

Snowmass Selects Props

News

Props x Popcorn for the People: A Recipe for Success

News

MediaPost Selects Props and National Grid as Finalists for Planning & Buying Awards

News

PwC Selects Props for AdTech Scale Program

News

Our Best Year Yet

News

Substance. Style. Grace.

Clients

National Grid Selects Props

Technology

An Overnight Success Story

Technology

We Go Deep with AI

News

We put the 'Confidential' in CMO CONFIDENTIAL

Strategy

Results Your CFO Can Respect

News

NBA CTO Joins Props Board

Technology

Props + Supermetrics Webinar

Strategy

People Trust People More than Brands (Part 2)

Strategy

People Trust People More than Brands (Part 1)

Technology

New Props Headquarters and Dashboard

Strategy

True Content Creators Pull Influencers Away From Brands

Strategy

Think Like a Publisher

Clients

Facet Wealth Selects Props

Clients

Novo Selects Props

Clients

Domain Money Selects Props

Clients

Aura Selects Props

News

Why are You Still Advertising?

News

ADWEEK: To Win Younger Members, AAA Is Crafting a 'Behavioral Shift'

Clients

How AAA Uses Content to Attract Younger Members

Clients

Lunya Selects Props

Clients

MyPhoto Selects Props

Content

Taking Back Talent

Content

Why Do I Create?

News

From One to Seven in a Year

Strategy

Followers Don't Matter. Talent Does.

Clients

Embr Labs Selects Props

Clients

AAA Travel Selects Props

Strategy

Creators are Different Than Influencers

Strategy

Content Sets Brands Free

Clients

Stamba Selects Props

Clients

AAA Selects Props

Clients

College Ave Selects Props

Clients

Ally Selects Props

News

IBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model