New Data Shows how Props Lowers CPAs for Client Campaigns - and for Props' Campaigns

Many brands assume their paid social campaigns are as efficient as possible. The data suggests otherwise. A 2024 Props study of Meta campaigns revealed that when Props invested in paid media, client cost-per-acquisition (CPA) dropped. When Props paused, CPA surged by 104%. This is not a coincidence—it is a structural advantage. By enhancing engagement, enriching retargeting pools, and leveraging creator-driven storytelling, Props drives cost efficiency across paid social campaigns.