News & Insights

Clients

Daytona Beach Selects Props

In partnership with agency Aqua, Daytona Beach turns to creator storytelling to reach new travelers.

Clients

PenFed Credit Union Selects Props

Creator marketing initiatives launches with focus on core credit union products

Clients

Valley Bank Selects Props

First Creator-Led Efforts Starts with Small Business Banking

White Paper

Independent Validation of Creator Marketing's Durability

‍How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions

News

Faceless Content is a Dead End: Read Joseph Perello's New Article in The AI Journal

Clients

Yerba Madre Selects Props

A performance media approach built to scale trust, not just impressions.

News

MaryRose Daily Joins Props as Vice President, Performance Media

MaryRose is a Veteran of the Performance Pioneer, Kepler Media

Strategy

Everything is Awesome

Why marketers should stop complaining and embrace the tools at their fingertips.

Strategy

Proof, Not Promises

Five independent methodologies. One conclusion: Props works

News

The ROI of Authenticity: Joseph Perello on the Social Pros Podcast

News

How to Drive ROI from Your Content Marketing - And Wow Your CFO

News

Influence Isn't Enough: The Props + AAA Workshop

How AAA Turned Creators Into a Performance Engine

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.