News & Insights

Independent Validation of Creator Marketing's Durability
White Paper
Independent Validation of Creator Marketing's Durability
‍How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions
MaryRose Daily Joins Props as Vice President, Performance Media
News
MaryRose Daily Joins Props as Vice President, Performance Media
MaryRose is a Veteran of the Performance Pioneer, Kepler Media
Everything is Awesome
Strategy
Everything is Awesome
Why marketers should stop complaining and embrace the tools at their fingertips.
Proof, Not Promises
Strategy
Proof, Not Promises
Five independent methodologies. One conclusion: Props works
Influence Isn't Enough: The Props + AAA Workshop
News
Influence Isn't Enough: The Props + AAA Workshop
How AAA Turned Creators Into a Performance Engine
The Props Effect
Strategy
The Props Effect
New Data Shows how Props Lowers CPAs for Client Campaigns - and for Props' Campaigns
Brand Safety Has a New Battleground: The Creators Themselves
Strategy
Brand Safety Has a New Battleground: The Creators Themselves
Protecting brands in the digital sphere is no longer just about where ads appear, it’s about who is making the content.
The Follower Fallacy
Strategy
The Follower Fallacy
Why Influence Is More Than a Numbers Game
How Regulated Banks Can Use Creators to Drive Customer Acquisition
Strategy
How Regulated Banks Can Use Creators to Drive Customer Acquisition
Props Turns Financial Regulations Into Opportunities