Often, it is challenging to make an 'apples-to-apples' comparison of digital marketing results. Many variables can be manipulated to make results tell a story but not necessarily the whole story.
Props is exceptional at helping brands unlock audiences that ignore ads. This is achieved by combining two key elements: 1) providing brands with authentic content that has credibility, resonance, and high response rates and 2) amplifying authentic content with the control and accountability of paid media.
IT'S OK TO BE ACCOUNTABLE
In terms of accountability, we seek to report "actual results" and not merely showcase a pretty picture of our success. (We are confident in our results, and that's why we are committed to leading the charge for transparency.)
WE'RE ALL IN
To demonstrate "results the CFO can understand and respect," we have incorporated an ALL-IN section into our live dashboards. This feature displays to our clients all of the expenses associated with their Props content campaigns, not solely the cost of media. The ALL-IN costs comprise the cost of media, content, and the Props platform subscription (our fancy way of saying 'fee'.)
A NEW DASH
The following is an example of one of our dashboard sections, which illustrates all of the costs related to media, as well as the ALL-IN expenses:
In this way, we can drive exceptional results and help marketers (and the people they are accountable to) avoid surprises at the end of the month, quarter, or year.
Hopefully, others will follow suit.