Results Your CFO Can Respect

Tell the truth, the whole truth and nothing but the truth...

Often, it is challenging to make an 'apples-to-apples' comparison of digital marketing results. Many variables can be manipulated to make results tell a story but not necessarily the whole story.

Props is exceptional at helping brands unlock audiences that ignore ads. This is achieved by combining two key elements: 1) providing brands with authentic content that has credibility, resonance, and high response rates and 2) amplifying authentic content with the control and accountability of paid media.

In terms of accountability, we seek to report "actual results" and not merely showcase a pretty picture of our success. (We are confident in our results, and that's why we are committed to leading the charge for transparency.)

To demonstrate "results the CFO can understand and respect," we have incorporated an ALL-IN section into our live dashboards. This feature displays to our clients all of the expenses associated with their Props content campaigns, not solely the cost of media. The ALL-IN costs comprise the cost of media, content, and the Props platform subscription (our fancy way of saying 'fee'.)

The following is an example of one of our dashboard sections, which illustrates all of the costs related to media, as well as the ALL-IN expenses:

In this way, we can drive exceptional results and help marketers (and the people they are accountable to) avoid surprises at the end of the month, quarter, or year.

Hopefully, others will follow suit.

Click here to download the report
Joseph Perello

Joe is the founder and CEO of Props. Previously, he was the first CMO of the City of New York in the Bloomberg Administration, and was recognized by Harvard Business School as the most innovative initiative of any city. Joe founded and bootstrapped an award-winning digital ad agency. He was VP for the New York Yankees, working directly for the late George M. Steinbrenner III, and helped the team break attendance and revenue records. He was an executive with David Bowie’s internet start-up UltraStar and started his career as a direct marketer with credit card pioneer MBNA America. He’s on the board of New York Cruise Lines and Princeton Academy. Joe earned his undergraduate degree in History and Journalism from the the University of Delaware.

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