Drive high-intent audiences at a fraction of the cost.

Props marries authentic storytellers, journalists, filmmakers and photographers with your marketing goals and a remarkably efficient social-buying method.

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Creators your parents think are talented

Props vets and selects independent writers, photographers, and filmmakers who are experts in their field with authentic experiences that intersect with your brand.

Our Works
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the best story wins

The editorial meeting-as-a-service

After a thorough vetting and detailed briefing, Props curates creators AND their story ideas  which are seamlessly presented to clients in the pitch selection process.

Our Services
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unlock new people with content

The story is the ad

Every Props story is also its own content marketing campaign designed to pull-in like minded users and convert them into customers.

Our Services
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everyone's on the same page

End-to-end review and approval

After story ideas are selected, your content is created and served up for easy review, internal editing and routed to any reviewer and approved for publication.

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props content example

Fully trackable and measurable down to the ad level

The Props platform tracks and measures paid media promotion for each creator - all the way down to the ad level. Plus, Props analyzes and optimizes content based on subject matter, image performance and other factors.

Our Works
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Selected Clients

Savvy marketers at upstarts and institutions count on Props to help them drive growth.

News + POV

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Holly Lanahan Joins Props as Head of Sales

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Props x Popcorn for the People: A Recipe for Success

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MediaPost Selects Props and National Grid as Finalists for Planning & Buying Awards