Trust-building stories, told by journalism-quality creators and promoted to key audiences lets brands drive profitable growth.
Props vets and selects independent writers, photographers, and filmmakers who are experts in their field with authentic experiences that intersect with your brand.
After a thorough vetting and detailed briefing, Props curates creators AND their story ideas which are seamlessly presented to clients in the pitch selection process.
Every Props story is also its own content marketing campaign designed to pull-in like minded users and convert them into customers.
After story ideas are selected, your content is created and served up for easy review, internal editing and routed to any reviewer and approved for publication.
The Props platform tracks and measures paid media promotion for each creator - all the way down to the ad level. Plus, Props analyzes and optimizes content based on subject matter, image performance and other factors.
