Props partnered with AAA Travel and Royal Caribbean to highlight another AAA membership benefit. Fiona Chen, a relatable travel creator known for her captivating adventures and genuine storytelling, was selected to showcase the unique perks of booking a cruise as a AAA member. By focusing on Fiona’s personal experience with her partner on their trip, AAA Travel leveraged her content to drive interest and bookings.

Fiona’s story, “Have You Booked Your Royal Caribbean Cruise with AAA Travel?” shows the ease of booking through AAA Travel agents. From planning their cruise to securing exclusive perks, her content emphasized how AAA membership goes beyond car services and roadside assistance—giving members access to what feels like a personal travel concierge.

In her video and photo stories, she shared how her AAA Travel Advisor handled all the details, from obtaining onboard credits to offering discounts on shore excursions. This seamless booking process added value, demonstrating that AAA’s travel benefits could simplify and enhance vacation planning.

By using Props’ creator storytelling expertise, AAA saw a 65% decrease in cost-per-click-based travel bookings and a 195% higher response rate in the first month when compared to the travel industry average. The authenticity of Fiona’s story, combined with Props’ strategy, highlighted the exceptional membership benefits of AAA Travel, driving engagement and reinforcing AAA as the go-to service for hassle-free luxury travel, exclusive discounts, and personalized planning.