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Consumer Finance
Case Study

College Ave Student Loans®

College Ave is seeking to build relationships with parents of high school seniors as they and their families prepare for college.

Results

Through authentic content, parents of college-aged kids discovered College Ave Student Loans at critical times in their decision-making process. College Ave experienced higher traffic, lower cost, and more efficient media investment by leveraging Props.

LOWER CPC
80% Lower CPC
With Props
WITHOUT Props
HIGHER CTR
215% higher CTR
With Props
WITHOUT Props
MORE TRAFFIC
112% Increase in Blog Traffic
With Props
WITHOUT Props
With Props
WITHOUT Props
Compared to Client Benchmarks and Industry Standards for Financial Services
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Consumer Finance

Creators & Content

Only bona fide writers, photographers and filmmakers produce authentic content on the Props platform. Each has a distinct POV and deep expertise in their field of passion.

"Props is an extraordinary platform - one that we've never seen before. Through authentic content, they've proven that brands can drive awareness and conversions in one campaign."

Angela Colatriano
Chief Marketing Officer

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