During this monumental time, parents and children alike are filled with all sorts of emotions. So, what better way to handle this than by reading stories of like-minded individuals, sharing their similar experiences? The personal stories Props creators wrote for College Ave resonated with so many parents, generating more impressions than College Ave had seen previously.

For example, Dr. Pamela Ellis is an expert college advisor who founded College Campus Advisory, a company that supports parents in helping their teens get into their dream school. 

Dr. Pamela and her story, “How Parents and Students Can Tackle College Financing,” appeals to parents of high school seniors. Props promotes Dr. Pamela’s story to parents of high school seniors by investing paid media in Facebook and Instagram. Curated audiences that we identify see a “sponsored post” from Dr. Pamela, promoting her story. When prospects click on Dr. Pamela’s Facebook promotion, they land on her story, published on CollegeAve.com.

Another example is Avni Barman, founder of GenShe, a career coaching podcast where she advises Gen Z on life after college. Her story, “Unlocking Financial Success: My Guide to Building Credit in College,” appeals to college students looking to start their journey toward building credit.

Using the same process of investing paid media in Facebook and Instagram, the curated audience for Avni’s story differs from Dr. Pam’s. However, both articles resonate with their target audience, driving prospects to engage with both the initial promotion, and endorsed ad, directing them to CollegeAve.com.