From Story to Stay: Boosting Snowmass Visits with Props

Nestled in the picturesque Elk Mountain range, Snowmass Village is renowned for its expansive ski terrain and stunning alpine scenery. TechInt Labs partnered with Props to promote winter tourism and expand its reach in Snowmass Village, focusing on its outdoor recreation and vibrant après-ski culture to attract local enthusiasts and international visitors seeking an unforgettable winter getaway.

Snowmass offers an unforgettable vacation experience, but they wanted to find a fresh way to draw more visitors to their site. The solution was clear: Props strategically worked with two standout creators whose authentic storytelling perfectly captured the essence of this destination, bringing its unique appeal to life in a way that resonated with the target audience.

Professional skier and storyteller Sierra Schlag painted a winter-wonderland perspective on the duality of skiing down varied terrain while soaking up Snowmass’ best restaurants and views. Her story, “Powder Paradise: How to Best Enjoy Snowmass Village This Winter,” was like fresh powder on the slope to this already beautifully captured village.

Professional skier and storyteller Sierra Schlag painted a winter-wonderland perspective on the duality of skiing down varied terrain while soaking up Snowmass’ best restaurants and views. Her story, “Powder Paradise: How to Best Enjoy Snowmass Village This Winter,” was like fresh powder on the slope to this already beautifully captured village.