Introducing Ollie The AI Brand Safety Tool from Props

Props clients can rest easy knowing that their creators continually uphold the proper level of integrity, decency, and brand-specific values.

about

Ollie is no nonsense

Named after our Chief Operating Officer, Oliver Blodgett, Ollie embodies his no-nonsense approach to brand safety. Ollie roots out inappropriate content from every creator in a campaign, on every platform, ensuring the highest standards for your brand.

01 Reviewing Past Behavior

Using advanced AI models, Ollie scans years of a creator’s social media history, alerting our team to any potentially inappropriate posts. This thorough review helps us maintain high integrity among our Props creators.

02 Identifying Inappropriate Content

Ollie can detect posts, comments, or images involving any specified inappropriate content defined by our clients. Our team then reviews these flagged posts to decide on the appropriate action.

03 Monitoring Brand Conflicts

Ollie also checks if creators have previously worked with other brands. This helps us identify potential conflicts of interest with our client’s competitors.

04 24/7 Observation

Once creators are on the Props platform, Ollie continuously monitors their posts. It looks for any text, images, or videos that may be deemed inappropriate based on our customized criteria for each client.

05 Comment Moderation

Ollie monitors comments on posts, identifies inappropriate or negative ones, and deletes them.

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Customized to Your Brand Standards

Ollie’s AI is tailored specifically for each Props client. It categorizes inappropriate content by its low, medium, or high-risk level, allowing us to take appropriate actions based on the degree of risk.