How It’s Done
Our lawyers and investors told us to keep our secret recipe off the website, but we think you should know how we deliver these extraordinary results for our clients. Besides, just because you have the playbook doesn’t mean you can run the plays.
Of course, if you schedule a consult, you'll not only get to see exactly how we are able to beat our clients' benchmarks, but we'll work with you to construct a pilot that'll prove we can do it for you too.
Why us
Our guiding principles
People respond to stories 5x - 10x more than they respond to ads
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People trust people more than brands or institutions
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Stories are just the beginning
Big Idea #1
Pay for talent, not followers
Because Props’ uses media buying to put creator content in front of exactly the right audience, we can partner with top-quality creators regardless of their own follower count.
Big Idea #2
Publish their authentic stories directly on your site
When your goal is to get people to your site, why let creators publish anywhere else?
Big Idea #3
Promote stories with paid media through creators' handles
The easiest way to outperform ads is to not look like one. The easiest way to outperform traditional influencers is to use Props’ media buying experts to place our creator content in front of the right audience.
Big Idea #4
Retarget with creator content built to drive conversions
Those same creators that your prospects now love? Have them create content for every stage of the funnel, leading to a conversion. This is how you deliver real business results.
The storytelling approach stood out as the biggest differentiator. We saw significantly better engagement compared to traditional ads.
Insurance Client
Why us
Why are Props’ results more reliable?
We focus on real outcomes, not just numbers that look good on paper. Our results are based on actual visitors to your site who take action, like making a purchase.
We only count clicks and real customer conversions, not just views or impressions that don’t mean much in the real world. No fluff, just results you can measure. (We get rid of the ‘view-through’ so you don't have to.)
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We find high quality customers for your business, use great creators and content to get them interested in your brand, and then - most importantly - pull them through to a conversion.
Every client gets a customized approach. Schedule a consultation to see what we can do for you.
New York - Princeton - London