Vegas, baby

AAA Travel

AAA Travel is a full-service travel agency backed by the American Automobile Association, offering members exclusive deals, personalized trip planning, and 24/7 travel support for domestic and international travel.

Mission

AAA Travel set out to increase cruise bookings by highlighting the value of its exclusive travel agent support, member discounts, and booking rewards. The goal was to lower cost-per-click and drive higher customer engagement through authentic, experience-led storytelling and optimized media performance.

Props approach

Props partnered with travel creator Fiona Chen to showcase the ease and value of booking a Royal Caribbean cruise through AAA Travel, reframing AAA as a modern, full-service travel ally. Her authentic storytelling highlighted expert support and member perks, driving emotional connection and brand relevance with a younger, experience-driven audience.

Props teamed up with Fiona Chen, a travel creator celebrated for her inspiring adventures and genuine storytelling. Her approachable, aspirational style made her the perfect voice to connect AAA Travel with a younger, experience-driven audience.

In her story, “Have You Booked Your Royal Caribbean Cruise with AAA Travel?”, Fiona walked her audience through the ease of booking a luxury cruise with the help of AAA’s expert travel agents. Her content positioned the process as seamless, enjoyable, and surprisingly accessible.

Through Fiona’s content, Props helped reframe AAA’s perception from car-focused to concierge-level travel planning. Her storytelling highlighted the full range of membership benefits—cruise deals, expert support, and curated experiences—revealing the untapped value behind the AAA name.

By aligning authentic creator content with real member perks, Props turned Fiona’s influence into action—building emotional connection, increasing brand relevance, and positioning AAA Travel as a modern travel ally for a new generation.

results

What we accomplished

By combining creator storytelling with performance-driven strategy, Props drove a 65% decrease in cost-per-click-based travel bookings and achieved a 195% higher response rate in the first month, outperforming travel industry averages and proving the power of authentic creator marketing.