Sister entrepreneurs backed by generations of farmers

Novo

Novo is a fintech company that provides modern, digital banking solutions tailored for small businesses, offering features like no-fee checking accounts, integrated financial tools, and easy expense management.

Mission

Novo struggled to reach blue-collar entrepreneurs who felt ignored by traditional financial marketing. They needed a strategy to both build trust and reduce customer acquisition costs.

Props approach

Props collaborated with the Painterland Sisters to share their authentic entrepreneurial journey on Novo’s platform, highlighting values of resilience and long-term vision that aligned with Novo’s mission. This compelling storytelling, paired with targeted distribution, strengthened brand trust and drove meaningful engagement and conversion among small business owners.

Props partnered with the Painterland Sisters, rural farmers and entrepreneurs who built their business from the ground up. Their story of resilience, independence, and long-term vision perfectly reflected Novo’s mission to support small business owners with modern, accessible banking tools.

Their feature, “Owning a Business: The Benefits of Thinking Long Term,” was published on Novo’s website, offering honest reflections and practical insight. The piece struck a chord with aspiring entrepreneurs navigating the challenges of building something from scratch.

By elevating real founder stories on its own platform, Novo went beyond product marketing—it built credibility and emotional connection. The Painterland Sisters’ authenticity humanized the brand, making it more relatable and trustworthy to its target audience.

With Props’ strategic distribution and creator alignment, Novo turned authentic storytelling into measurable results—building brand affinity, increasing engagement, and converting small business owners at scale.

results

What we accomplished

Through authentic storytelling and targeted distribution, Props reduced Novo’s cost per lead by 49% and generated over 800 new leads during the campaign. This performance underscores how Props turns brand storytelling into a high-converting growth engine.