We’re better—but don’t just take our word for it.

Better Mortgage

Better Mortgage is a digital homeownership platform that streamlines the mortgage process by offering fast, commission-free loans and refinancing through an entirely online, user-friendly experience.

Mission

Better Mortgage sought to demystify the HELOC process by promoting its online platform to educate and empower homebuyers, all while efficiently generating new loan applications

Props approach

Props partnered with trusted real estate agent Quincy to deliver clear, relatable guidance on home equity lending through a feature on Better’s website. By combining authentic expertise with accessible insights, the campaign built trust, empowered homeowners, and drove intent at a key financial decision point.

Buying or renovating a home is no small feat, so Props teamed up with Quincy, a seasoned real estate agent known for his clear, community-centered advice. His approachable expertise made him the ideal voice to guide homeowners through complex financial decisions with confidence.

Quincy’s feature, “How to Use Your Home’s Equity to Pay for Renovations,” was published on Better’s website. It delivered accessible, jargon-free insights for homeowners looking to tap into their equity—offering real solutions without overwhelming the audience.

By showcasing Quincy’s real-life expertise through Better’s owned media, Props created a resource that felt both trustworthy and empowering. The story connected emotionally while educating practically, meeting homeowners at a critical decision point.

This blend of authenticity and financial clarity transformed interest into intent. Props’ content strategy helped Better simplify the path to home equity lending, ensuring audiences felt informed, supported, and ready to take the next step.

results

What we accomplished

Props reduced Better’s cost per completed application by 55% with a well-aligned creator and performance-driven distribution strategy. The campaign proved that storytelling rooted in real expertise can inform and drive meaningful business outcomes.