Better Mortgage

We’re better—but don’t just take our word for it.

In less than two months for Better Mortgage, Props cut the cost per lead by 55% and drove over 7,000 new customers for their HELOC product.
This process didn’t happen overnight, so how did we get here?
Securing and understanding a HELOC (Home Equity Line of Credit) is less daunting than most think. Better Mortgage saw an opportunity to promote its online platform to educate and empower homebuyers. The first step to assembling this successful think tank was to form a collaborative partnership by securing some of real estate’s best minds. Props’ three creators, Quincy Bradley Jr., Karli Schiller, and Jen Herrman, bring HELOCs to life in their unique stories.
Well-versed in real estate, Quincy Bradley Jr. is a trailblazer for homeownership. His story, “How to Use Your Home’s Equity to Pay for Renovations,” offers a candid conversation that breaks down homeownership and transforms it from overwhelming to attainable. Similarly, Karli Schiller’s “Buying Your First Home With Better Mortgage" highlights the overlooked nuances of home buying. Together, their stories encourage a holistic approach to home-buying that aligns with Better Mortage’s mission.
We also recognized that some of the best homeownership experts document their journey as it’s happening. Jen Hermann’s story, “We Modernized Our 1890s Chicago Cottage by Using Our Home’s Equity,” humanizes the idea of building your dream by offering a diary-like perspective on the trials and tribulations of home renovation.
By teaming up with Props, Better Mortgage was able to demystify the HELOC process, making it accessible and engaging for prospective homeowners. These compelling, personal stories provided invaluable insights and practical advice, empowering readers to envision and achieve their homeownership dreams.
Better Mortgage

Results your CFO can understand.

To learn more about Props, our results and how we can help you surpass your goals, please reach out to Holly and Tessa at Props.
Holly Lanahan
Head of Sales
holly@props.us
Tessa Queri
Growth Manager
tessa@props.us
Book a Call with Holly & Tessa

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