Higher-Quality Applicants at a Lower Cost

Bread Financial + AAA Visa

Bread Financial partnered with Props to acquire new AAA Visa cardholders more efficiently by prioritizing applicant quality over sheer volume. Props leveraged expert creators to drive high-intent traffic and applications across every stage of the funnel.

Mission

Increase credit card acquisition efficiency by generating applications from consumers more likely to be approved, while maintaining trust and relevance within the 23–64 age demographic.

Props approach

Props approached Bread Financial’s acquisition challenge by focusing not just on volume, but on driving applications from high-quality consumers likely to be approved. The strategy centered on reaching the 23–64 demographic through trusted creator voices rather than relying solely on traditional performance ads.

Props sourced expert creators who naturally resonated with the target audience and could credibly speak to credit, financial decision-making, and card benefits. These creators produced content mapped to every stage of the funnel, from awareness to application submission.

This performance-driven creator strategy enabled Props to deliver approved accounts far more efficiently than traditional ads. As a result, Bread Financial saw approval rates four times higher than those of standard campaigns and acquisition costs well below the benchmark.

results

What we accomplished

Props delivered approved accounts at 57% below Bread Financial’s benchmark, with applications generated through creator campaigns being approved at four times the rate of standard advertising.

Cases

Other cases

Pacific Gas & Electric

Props drove measurable brand lift for PG&E

Snowmass Village

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Yerba Madre

Props drove awareness, consideration, and in-aisle demand.

Bread Financial + AAA Visa

Higher-Quality Applicants at a Lower Cost

College Ave Student Loans

Understanding the almost-empty nester

Better Mortgage

Not Just Better — 55% Cheaper Cost Per Lead

AAA Membership

300K+ New Customers. 26% Lower Acquisition Cost. Younger Members

Lunya Creator Marketing Case Study | Props

Luxury Performance, Redefined: 20% Above ROAS Target

National Grid

Who knew National Grid had 1,800 charging stations?

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.