Props discovered that people who love road trips are the best prospects to join AAA
Props, a visionary creator marketing platform, forged a continual partnership with AAA Travel to revolutionize how travelers approach unexpected road trip breakdowns. Recognizing that breakdowns can turn into unexpected adventures with the right preparation and mindset, we collaborated with AAA Travel to promote practical and empowering strategies.
We hit the ground running with a deep dive into our creator database and discovered that people who love road trips are the best prospects for joining AAA. Who better to tell the story than J.R. Switchgrass?
As an avid travel writer and photographer, his story, “Survive a Breakdown with a Smile on Your Face,” provides an unorthodox mentality regarding roadblocks that resonated with many. His light-hearted candor was the perfect link to position himself as an essential companion for travelers seeking to turn setbacks into memorable experiences, aligning perfectly with AAA’s commitment to ensuring peace of mind.
Props and AAA’s partnership not only equips travelers with practical tools and mindset strategies but also inspires a community-oriented approach to embracing travel’s unpredictability. Combining practical advice with inspirational storytelling, Props, and AAA empower travelers to transform breakdowns into opportunities for exploration and discovery, reinforcing their commitment to enhancing the travel experience from start to finish.
It’s easy to attract this audience when we publish and promote road trip stories as told by expert adventure travel creators—from van lifers to Condé Nast Travel writers to professional outdoor athletes. These expert travel storytellers helped us acquire hundreds of thousands of new members for this 100-year-old brand.