AAA

Hit the road.

Props has acquired hundreds of thousands of members for AAA
Props discovered that people who love road trips are the best prospects to join AAA
Props, a visionary creator marketing platform, forged a continual partnership with AAA Travel to revolutionize how travelers approach unexpected road trip breakdowns. Recognizing that breakdowns can turn into unexpected adventures with the right preparation and mindset, we collaborated with AAA Travel to promote practical and empowering strategies.
We hit the ground running with a deep dive into our creator database and discovered that people who love road trips are the best prospects for joining AAA. Who better to tell the story than J.R. Switchgrass?
As an avid travel writer and photographer, his story, “Survive a Breakdown with a Smile on Your Face,” provides an unorthodox mentality regarding roadblocks that resonated with many. His light-hearted candor was the perfect link to position himself as an essential companion for travelers seeking to turn setbacks into memorable experiences, aligning perfectly with AAA’s commitment to ensuring peace of mind.
Props and AAA’s partnership not only equips travelers with practical tools and mindset strategies but also inspires a community-oriented approach to embracing travel’s unpredictability. Combining practical advice with inspirational storytelling, Props, and AAA empower travelers to transform breakdowns into opportunities for exploration and discovery, reinforcing their commitment to enhancing the travel experience from start to finish.
It’s easy to attract this audience when we publish and promote road trip stories as told by expert adventure travel creators—from van lifers to Condé Nast Travel writers to professional outdoor athletes. These expert travel storytellers helped us acquire hundreds of thousands of new members for this 100-year-old brand.
"Working with Props has been a game-changer for our brand. Their expertise in managing content creation has boosted our brand credibility and expanded our reach to new and diverse audiences. Thanks to their strategy, we've seen improvements in engagement from younger audiences and a surge in our member’s interest in new products. They have helped us craft authentic and relatable content that resonates with our target market and continues to inspire our members to find value in our products and services. We couldn't be more thrilled with the results and continue looking for more ways to elevate our social media presence and drive meaningful customer action."
Justin Hutchinson
Manager, Digital Marketing
AAA

Results your CFO can understand.

To learn more about Props, our results and how we can help you surpass your goals, please reach out to Holly and Tessa at Props.
Holly Lanahan
Head of Sales
holly@props.us
Tessa Queri
Growth Manager
tessa@props.us
Book a Call with Holly & Tessa

Content Insights

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