College Ave came to Props to help launch their Ambition Card, a credit card designed for students to begin their credit journey while at college
Props creator Avni Barman left her engineering job in Silicon Valley to start her own company, GenShe, where she advises Gen Z college students on navigating this time in their lives. Avni provides them with everything they need, whether it’s their major, summer internship, or budgeting in a dorm. Avni’s two stories, centered on leveraging summer breaks for academic and financial growth, are exemplary in resonating with high school seniors on the brink of their college journeys.
Avni’s first story, “Seizing the Summer: How High School Students Can Propel Their College Success,” captures the essence of using summer breaks to gain real-world experience, stay academically ahead, and build valuable connections. By recounting personal anecdotes, such as landing a technical internship and taking community college classes to advance academically, Avni provides a blueprint for high school seniors to maximize their summer months. This story resonates with students because it shows practical steps they can take to enhance their college readiness while still enjoying their break.
The second story, “Unlocking Financial Success: My Guide to Building Credit in College,” focuses on the importance of financial literacy and credit management for college students. Avni shares her personal journey of building credit, starting with a student card and progressing to strategic internships that provided income and aligned with her career goals. By highlighting tools such as the Ambition Mastercard® by College Ave, Avni emphasizes the importance of responsible credit use and financial planning. This narrative resonates with high school seniors because it addresses financial independence, a critical yet often overlooked aspect of college preparation.
Avni helped College Ave acquire credit card sign-ups from high school seniors and college students. Her content received over 750,000 impressions, drastically cutting the cost-per-conversion. Props beat every benchmark set by the client across all KPIs.
These stories align with College Ave’s mission to support students and their families in navigating the financial aspects of higher education and provide relatable and actionable advice for high school seniors. By combining personal experiences with practical tips, Avni’s stories offer a compelling and motivational guide for students to make the most of their summer breaks and build a solid financial foundation for their college years.