The ROI of Authenticity: Joseph Perello on the Social Pros Podcast

Table of Contents

No Heading
Example H3
Example H4
Example H5
Example H6
Synopsis

What does it truly mean for brands to be authentic—and how does that translate into real results? In a recent episode of the Social Pros podcast, Props CEO Joseph Perello shares his perspective on how authenticity drives performance, not just perception. From rethinking traditional loyalty programs to reshaping how companies build real relationships with customers, Joe dives into how Props is helping brands unlock the full value of trust, transparency, and connection in a post-transactional world.

Click here to listen!

‍

News

Other News & Insights

Strategy
Everything is Awesome
Why marketers should stop complaining and embrace the tools at their fingertips.
Strategy
Proof, Not Promises
Five independent methodologies. One conclusion: Props works
News
The ROI of Authenticity: Joseph Perello on the Social Pros Podcast

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
Schedule a Consult
New York  - Princeton  - London
Drive Business ResultsHow It’s DoneProtect Your BrandFAQ
FAQAbout UsNews & Insights
CreatorsClient LoginAbout usNews