CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello

For years, marketing has been obsessed with one metric: followers. But what if that focus is fundamentally flawed?

In the latest episode of CMO Whisperer, Props Founder and CEO Joseph Perello joins the show to unpack The Follower Fallacy—the mistaken belief that reach equals impact. Drawing from his experience building Props, serving as New York City’s first CMO, and leading campaigns for brands like Nike, HP, and Betterment, Joseph explains why trust, storytelling, and authenticity consistently outperform raw audience size.

The conversation explores how Props uses AI to do the heavy lifting behind brand safety, and performance optimization—while keeping real human creators front and center. The result is a performance-driven creator marketing model that’s both data-informed and deeply human.

If you care about real business outcomes—not vanity metrics—this episode is a must-listen.

‍Click here to listen!