Better Mortgage Selects Props

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The Props Newsroom

Synopsis

Better is a technology platform making homeownership simpler, faster — and most importantly, more accessible for all Americans. Better selected Props to help them build enduring relationships with new and current American homeowners.

About the Author
News
News & Insights
Strategy
Authenticity at Scale: The New Promise and Practice of Creator Marketing
News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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