Props Proudly Presents CMO Confidential

5X CMO Mike Linton explores the role of the CMO and why we love them

Props Proudly Presents CMO Confidential

5X CMO Mike Linton explores the role of the CMO and why we love them

I met Mike Linton almost two decades ago, when we were both part of the CMO network, M50. This 'club' was limited to the top 50 CMOs in the world, including those from Coca-Cola, MasterCard, HP, Nike, even Apple.

As the super-successful CMO of Best Buy, Mike deserved to be there. On the other hand, I merely had the distinction of being the first CMO of the City of New York, which made up for my supreme lack of experience. But Mike saw something in me and became my marketing sherpa. And we stayed friends ever since.Years later, when Mike launched his podcast series, CMO Confidential, he invited me to be a guest and we had a fun conversation about the crazy jobs I've had with the New York Yankees, Mike Bloomberg, running a small agency in New York City, and starting and growing Props.

As Props began to grow bigger, we began looking for ways to introduce our unique platform to CMOs (and those who love them) and a title sponsorship of Mike's show was a natural fit.So, it is with great pride and gratitude to announce to you that Props is CMO Confidential's first title sponsor. Let's goooo!

Click here to watch our favorite episodes...

Click here to download the report
About
Joseph Perello

Joe is the founder and CEO of Props. Previously, he was the first CMO of the City of New York in the Bloomberg Administration, and was recognized by Harvard Business School as the most innovative initiative of any city. Joe founded and bootstrapped an award-winning digital ad agency. He was VP for the New York Yankees, working directly for the late George M. Steinbrenner III, and helped the team break attendance and revenue records. He was an executive with David Bowie’s internet start-up UltraStar and started his career as a direct marketer with credit card pioneer MBNA America. He’s on the board of New York Cruise Lines and Princeton Academy. Joe earned his undergraduate degree in History and Journalism from the the University of Delaware.

All roads lead to you

Drive high-quality traffic to your site (and nowhere else).

Props News and POV