CMO CONFIDENTIAL

The podcast for CMOs and those who love them.

Ever wondered what it's like to steer million-dollar marketing budgets and lead massive teams? The CMO Confidential podcast, hosted by Mike Linton—former CMO of Best Buy, eBay, and Farmers Insurance—dives into the realities of holding one of the most challenging roles in the C-suite. Props is excited to present this essential playbook for aspiring and current CMOs.

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FEATURED EPISODE

The Rise & Fall of Peloton as Seen Through the Eyes of CLTV

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain...

Episode from

April 10, 2023

Joe Perello: Lessons Learned as the First Ever CMO of New York City

Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees, worked on David Bowie’s business and then became New York City’s first ever CMO in 2003. He’s gone on to found a digital ad agency and most recently a creator marketing technology platform called PROPS, where he serves as the CEO

Episode from

August 20, 2024

The Customer Loyalty Crisis & What to Do About It

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race...

Episode from

September 9, 2023

The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen

A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and...

Episode from

June 30, 2024

An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road | Jon Davids

A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and...