We are proud to announce that Allan Lunkenheimer has joined Props as our new Head of Performance Media.

Allan is an accomplished marketing leader with over a decade of experience driving revenue growth and delivering innovative solutions for leading brands, including Anheuser-Busch, Peloton, DoorDash, and Warby Parker. He has successfully executed campaigns across all digital channels, driving tangible results for brands. Beyond his work in performance marketing, Allan has also led initiatives that have raised millions for critical causes, such as St. Jude Children’s Hospital.

This is not Allan’s first engagement with Props. Since our launch in 2019, Allan has served as a trusted advisor, playing an integral role in shaping our unique approach to combining creator-driven storytelling with data-driven performance media. His deep understanding of our mission and his unmatched expertise in scaling marketing strategies make him uniquely qualified to take on this leadership role.

As Head of Performance Media, Allan will work closely with our team and clients to optimize campaigns, expand results, and uncover new opportunities for growth. His appointment reaffirms Props’ commitment to delivering measurable business outcomes, such as driving leads, increasing conversions, and lowering customer acquisition costs for our clients.

We are excited for the impact Allan will make in this new capacity, and I look forward to seeing his vision drive even greater success for Props and our partners.

A former All-American D1 track and field athlete at Wake Forest University, Allan embodies the spirit of competitiveness and teamwork. Outside of work, he can be found spending time with his wife, son, daughter, and dog. Allan loves sports/the outdoors, and enjoys anything fast-paced, especially snowboarding, mountain biking, and running.

About Props

Props is a performance-based creator marketing platform. We combine the attraction of creator content with the performance of paid media. Props takes responsibility to deliver our clients actual business outcomes - like new leads and customers - and not vanity metrics. Since its formal launch in 2019, Props has pioneered the use of creator content combined with paid media to deliver tangible business results. The company collaborates with leading brands such as AAA, College Ave Student Loans, Hertz, Shell, Bread Financial, AAA Life Insurance and others to attract and convert audiences into customers. Learn more at www.props.co.