Our Best Year Yet

Our Best Year Yet

The Props creator marketing platform doubled in size in 2023.


It's not because we created an entirely new way to attract high-value customers. (We did.)

Or built a software platform to run it. (We did that, too.)

Or that our team is exceptional. (They are.)

We're experiencing rapid growth because our platform consistently outperforms for our clients, and the results are clearly evident to them.

"Business as Usual"

Our clients have quickly realized that by leveraging the power, influence, creativity, authenticity, and endorsements of curated and professional creators, they can attract new customers more efficiently than ever before. As a result, we have become an integral part of their long-term and ongoing marketing efforts.

New Industries

In addition to working in Consumer Finance, Membership, Auto, Travel, Life Insurance and E-Commerce, we have expanded into Sustainable Energy, Youth Marketing, and Destination Marketing.

We are proud to announce partnerships with notable companies including National Grid (a global energy company), bunq (a European fintech bank), Rad E-bikes (an electric bike manufacturer), Snowmass Colorado (a resort destination), among others.

Leaders from Within

We promoted three individuals who were among the first to join our company. They embody the values that we hold dear: work with integrity; use data effectively; be optimistic and never give up.

Anything is Possible with Great Clients

None of this would be real without the super-talented, creative and driven people that make up our clients. Our collaboration with them make our work fun and fruitful.

All of this is to say that 2024 will be even better!

Please feel free to reach out anytime if you would like to learn how Props can be applied effectively within your consumer enterprise.



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Joseph Perello

Joe is the founder and CEO of Props. Previously, he was the first CMO of the City of New York in the Bloomberg Administration, and was recognized by Harvard Business School as the most innovative initiative of any city. Joe founded and bootstrapped an award-winning digital ad agency. He was VP for the New York Yankees, working directly for the late George M. Steinbrenner III, and helped the team break attendance and revenue records. He was an executive with David Bowie’s internet start-up UltraStar and started his career as a direct marketer with credit card pioneer MBNA America. He’s on the board of New York Cruise Lines and Princeton Academy. Joe earned his undergraduate degree in History and Journalism from the the University of Delaware.

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