Ally Selects Props

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The Props Newsroom

Synopsis

Ally Financial is an innovative bank holding company headquartered in Detroit, Michigan. The company provides financial services including car finance, online banking, corporate lending, vehicle insurance, mortgage loans, and an electronic trading platform to trade financial assets. Ally selected Props to publish and promote authentic content directly from its innovative Do It Right content community hub.

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About the Author
News
News & Insights
Strategy
Authenticity at Scale: The New Promise and Practice of Creator Marketing
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CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
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Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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