Performance Creator Marketing
Creators aren't for reach.
They're for performance.
Props turns creator marketing into a measurable acquisition system, delivering lower customer acquisition costs and measurable business outcomes.
- Lower cost per acquisition — not just cheaper impressions
- Higher-quality traffic that improves conversion across channels
- One integrated system, replacing fragmented creator content
What Makes Props Different
This is Props
The only system that delivers both high credibility and high scale simultaneously.
Marketing
High credibility + High scale
Media
Key Differentiation
Not influencer marketing.
Not paid social.
Influencer Marketing
Rents attention through posts and reach.
- Rent creators for posts
- Rely on organic distribution
- Measure success through engagement
Props
Operates as a unified media channel.
- Paid media runs through creator handles
- Content lives on your domain
- Performance optimized to CPA and CPL
"Built to be measured like a real acquisition channel."
What Happens When
You Scale Trust
Creator-led storytelling drives tangible results. Start with a pilot. Scale based on performance.
Structural Differences
How Props Compares
| Category | Props | Influencer Platforms | UGC Vendors | Performance Agencies |
|---|---|---|---|---|
| Core function | Acquisition channel | Creator sourcing | Content production | Media buying |
| Distribution | Paid via creator handles | Mostly organic | Brand-run ads | Brand-run ads |
| Content location | Client domain (owned) | Social platforms | Ad platforms | Ad platforms |
| Funnel coverage | Full funnel | Top-of-funnel only | Mid / lower only | Lower funnel |
| Optimization | Creative + media (daily) | Campaign-based | Static assets | Media-only |
| Measurement | CPA / CPL + validated models | Engagement metrics | Platform metrics | Platform metrics |
Measured as a real acquisition channel.
Performance tracked via a 7-day click-only attribution window, with live dashboards for full transparency and weekly optimization insights.
Our Services
Results worthy
of board meetings
Our data-driven strategies help businesses achieve measurable success, reducing costs, improving conversions, and optimizing performance. The impact speaks for itself.
new members delivered to AAA
reduction in cost per app download for fintech bank
reduction in cost per booking for travel client
below conversion benchmark for student lender
reduction in cost per conversion for insurance provider
increase in ROAS for luxury sleepwear brand
increase in user response rates for tourism brand
clients consolidated their entire social media budget with Props
Attribution
Measured as a real acquisition channel.
Performance is typically tracked via a 7-day click-only attribution window, with live dashboards for full transparency and weekly optimization insights. Other measurement frameworks can be used based on client preferences or campaign particulars.
If your current creator marketing plan isn't optimized for customer acquisition, you're leaving efficiency on the table.
Turn Creators Into
an Acquisition Channel
People ignore ads. Replace them with creator-led media that builds trust, scales with paid distribution, and converts.
Real Stories. Unreal Results.™
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us