Creators aren't for reach.
They're for performance

Props turns creator marketing into a measurable acquisition system, delivering lower customer acquisition costs and measurable business outcomes
HOW PROPS COMPARES

Influencer Marketing Alternatives Built for Customer Acquisition

Props Influencer platforms UGC vendors Performance agencies
Core function Acquisition channel Creator sourcing Content production Media buying
Distribution Paid via creator handles Mostly organic Brand-run ads Brand-run ads
Content location Client domain (owned) Social platforms Ad platforms Ad platforms
Funnel coverage Full funnel Top-of-funnel only Mid / lower only Lower funnel
Optimization Creative + media (daily) Campaign-based Static assets Media-only
Measurement CPA & CPLV Engagement metrics Platform metrics Platform metrics

Not influencer marketing.

Not paid social.

Influencer marketing rents attention through posts and reach.

Paid social optimizes ads within brand-controlled accounts.

Props operates as a unified media channel, using unique creator assets for every level of the funnel, scaling and targeting through creator handles, driving traffic to your domain, and optimizing performance to measurable outcomes.

Props operates differently by leveraging the authenticity of creators, building trust through storytelling, distributing messaging through their handles, optimizing continuously, and converting through a full-funnel system.

Turn Creators Into an Acquisition Channel Turn Creators Into an Acquisition Channel
Our services

Built for Full-Funnel Creator Marketing and Measurable Business Results

Our data-driven strategies help businesses achieve measurable success, reducing costs, improving conversions, and optimizing performance. From increasing ROAS for luxury brands to lowering acquisition costs for fintech and travel clients, our impact speaks for itself.

300

k+

new members delivered to AAA

25

%

reduction in cost per app download for fintech bank

23

%

reduction in cost per booking for travel client

37

%

below conversion benchmark 
for student lender

50

%

reduction in cost per conversion for the insurance provider

2

X

increase in ROAS
for luxury sleepwear brand

90

%

increase in user response rates for tourism brand

4

clients consolidated their entire social media budget with Props

200

k

new members
delivered to AAA

25

%

reduction in cost per app download for fintech bank

23

%

reduction in cost per
booking for travel client

37

%

below conversion benchmark 
for student lender

50

%

reduction in cost per conversion for the insurance provider

2

X

increase in ROAS for luxury sleepwear brand

90

%

increase in user response rates for tourism brand

4

clients consolidated their entire social media budget with Props

CREATOR MARKETING MEASUREMENT & ATTRIBUTION

Validated results from independent measurement platforms

Independent validations by recognized analytics firms and platforms prove Props’ impact in the only language that matters: performance.
In Platform
+ more
Attribution & Media Mix Model
Brand Lift

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
Schedule a Consult
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Props Media Platform, LLC
36 West 25th Street, 11th Floor
New York, New York 10010
propsplatform@props.us
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