CREATOR PROFILE

Abi Chavez

Soccer Player / Creative Director

Based in Brooklyn with roots in Los Angeles, Abi approaches creative direction with the same fluid intentionality she brings to the field — blending visual storytelling with deep cultural resonance. Her creative work moves across brand identity, content production, and community activation, drawing on the intersecting worlds of sport, art, and social belonging. She collaborates with the same ethos that drives her on the pitch: lift the community, honor the culture, and make space for people who have historically been left out of the frame.

Brooklyn, New York

Founder

Outdoors

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Abi operates at the intersection of sport, culture, and creative direction, building narratives that center communities often underrepresented in mainstream media. Her hybrid content blends filmmaking and photography to capture authentic moments — on the field, in the street, and in the shared spaces that define identity and belonging. She brings a founder's mentality to every collaboration, approaching briefs with both strategic clarity and personal investment.

Subject Matter

Soccer culture, community organizing, and Latinx identity. Abi's creative work is anchored in the lived experience of building something from scratch — from founding a fútbol club to producing content that reflects the real texture of sport as a cultural force. Her storytelling moves fluidly between athletic performance, social belonging, and the visual language of street and field.

Sports

Lifestyle

Entertainment

Content Formats

Hybrid editorial content fusing photography and short-form filmmaking. Abi brings a documentary sensibility to her work — close, candid, and kinetic — capturing the energy of athletic culture without sanitizing it. Whether shooting a pickup game or directing a brand campaign, her approach prioritizes authenticity over production polish.

Visual Portfolio

Get to know

Abi Chavez

Abi lives and breathes soccer. It's more than a game to her — it's a way of life that naturally shows in her movement, creativity, and storytelling. She's committed to uplifting her fútbol community, inspiring others, and representing the culture in a real and meaningful way.

Sample Work

Props POV

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.