Alana Bernal is a content creator and community builder whose work lives at the intersection of movement, sport, lifestyle, and real-life connection. Rooted in soccer, time outdoors, and bringing people together through shared experiences, she creates content that feels energetic, authentic, and deeply grounded in community. As the founder of Alana's Futbol Club, she has built a platform centered on play, culture, and connection, and her past partnerships with Nike, Red Bull, PayPal, Gran Centenario, FIFA, Bay Area Host Committee, San Jose Earthquakes, Bay FC, and San Jose Sharks reflect a dynamic creative perspective that naturally aligns with Yerba Madre's world of motion, exploration, and feeling alive.

CREATOR PROFILE

Alana Bernal

Soccer Creator

Based in San Francisco, Alana has built one of the Bay Area's most active pickup soccer communities through Alana's Futbol Club. Her content lives at the intersection of sport, movement, and real-life connection — rooted in the belief that play is a powerful vehicle for building community and making space for people who haven't always felt welcome on the pitch.

San Francisco, California

Content

Lifestyle

Outdoors

Entrepreneur

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Alana has produced hybrid content for brands in the sports, outdoor recreation, and beverage industries. Her work captures the energy of community sport — the pickup games, the post-match connections, the cultural fabric that forms when people show up and play together.

Subject Matter

Sports and recreation, community building, and outdoor lifestyle. Her published work documents the cultural power of pickup soccer — not just as a game, but as a vehicle for inclusion, connection, and community identity.

Lifestyle

Community

Entertainment

Content Formats

Social-first video and photography with a community-driven editorial voice. Alana creates content that captures the real energy of people showing up, playing, and building something together — unscripted, vibrant, and grounded in lived experience.

Visual Portfolio

Get to know

Alana Bernal

Alana has built one of the Bay Area's most active pickup soccer communities, turning casual runs into a consistent space where hundreds of players show up to play, connect, and find their people. Her content captures the real energy of community sport — the game itself, the connections it creates, and the cultural shift toward making the pitch a welcoming place for everyone.

Sample Work

Props POV

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.