CREATOR PROFILE

Alex Reichek

Writer / PR & Marketing Expert

Based in Texas and previously in New York City, Alex combines an editorial writer's instincts with a strategist's understanding of how food and lifestyle brands connect with audiences. She was recognized by Huffington Post for her coverage of the New York food scene, bringing a street-level, experience-first voice to restaurant coverage and travel guides. Her work at the intersection of content creation and brand marketing gives her a rare perspective — she writes like a journalist and thinks like a publicist.

Austin, Texas

Content

Lifestyle

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

A lifestyle and food writer with a dual background in public relations and editorial journalism. Her portfolio spans travel guides, food and dining criticism, and brand content strategy, with particular strength in destination dining — pairing the authority of a trade professional with the personal voice of an independent creator.

Subject Matter

Food and dining culture, destination travel, and consumer lifestyle brands. Her work covers regional restaurant scenes, culinary discovery across the American West, and the lifestyle spaces adjacent to food and hospitality.

Travel

Food & Drink

Content Formats

Editorial features, travel guides, and digital brand content. Her writing style blends the service journalism of a travel guide with the personality of a food column — accessible, opinionated, and grounded in first-hand experience.

Visual Portfolio

Get to know

Alex Reichek

As the youngest child in her family — with brothers nearly a decade older — Alex had the advantage of exposure to travel and adventure early. Skiing in Colorado from age five shaped her approach to exploration: she seeks places that reward effort and resist easy summarizing. That early curiosity has since driven bylines across dining and travel, always looking for what a city's food scene reveals about its identity.

Sample Work

Props POV

Published

Published with Props

Denver Travel Guide: Where to Stay, Eat, and Hike

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.