Emily Kay has over a decade of PR and digital marketing experience, recently having spent seven years guiding the campaign and content development, PR initiatives, and management of the McDonald's USA social media accounts. Campaigns she's led have won multiple industry awards, including six 2019 Cannes Lions, five 2019 Clio awards, six "Pencils" at the 2018 Design & Art Direction Festival, the 2017 PR Week "US Campaign of the Year," and the 2016 "Best Use of Social Media" Webby Award. Today, Emily is a creator who specializes in written storytelling and photography. She is also an entrepreneur who runs the website Isn't That Charming and has worked with high-profile brands such as Comcast, Target, Evereve, Shopbop, Behr Paint, Interior Define, Minted, and Panera. She holds a MA in Public Relations and Advertising from DePaul University and a BA in Journalism from Michigan State University.

CREATOR PROFILE

Emily Kay

Writer / Marketer

Based in Detroit, Emily pairs over a decade of PR and digital marketing experience with a creator's instinct for authentic storytelling. Her career includes seven years managing social campaigns for a major fast food brand, earning multiple Cannes Lions and Clio awards. Today she runs Isn't That Charming, producing written and visual content for brands that value strategic, results-driven storytelling.

Detroit, Michigan

Writer

Entrepreneur

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Emily has produced hybrid and video content for brands in the family lifestyle, travel, and personal expression industries. Her marketing background gives her a strategic edge — she knows how to embed brand messaging into authentic personal narratives that drive engagement without feeling like advertising.

Subject Matter

Family lifestyle, road trip travel, and brand storytelling. Her published work blends practical parenting advice with warm personal narrative, covering everything from family photography tips to road trip survival strategies.

Community

Food & Beverage

Entertainment

Content Formats

Hybrid editorial content and video, combining photography with written storytelling. Emily's marketing expertise means her content is strategically constructed for performance — she embeds brand messaging naturally, making endorsements feel like genuine recommendations rather than promotions.

Visual Portfolio

Get to know

Emily Kay

Emily is a passionate creator with a knack for producing engaging, powerful content. Her marketing background means she knows precisely how to share key messages in a fun, relevant way, making brand partnerships feel natural and authentic rather than forced.

Sample Work

Props POV

Published

Published with Props

Ten Tips for Taking Great Family Photos

8 Smart Road Trip Hacks for Parents

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.