CREATOR PROFILE

Gigi May

Founder / Baker

Gigi runs her bakery out of a Brooklyn home kitchen, working directly with each client to design vegan and dairy-free cakes that look more like sculpture than dessert. Her collaborative process — she describes it as an experiment between her and each customer — has produced work for magazine editors, musicians, and fashion labels. What makes her profile unusual in the food creator space is that the business and the content are the same thing: each commission is documented as an editorial moment.

Brooklyn, New York

Founder

Lifestyle

Wellness

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Gigi produces visual and editorial content anchored in her work as a cake artist, creating hybrid campaigns for brands in food, fashion, and lifestyle. Her portfolio spans behind-the-scenes process storytelling and finished-product imagery, and her magazine bylines give her content unusual editorial reach.

Subject Matter

Food, fashion-adjacent lifestyle, and creative entrepreneurship. Gigi's work documents the craft of small-batch baking alongside the aesthetics of running a one-woman studio, drawing readers into the material details of a made-by-hand business.

Food

Lifestyle

Entrepreneurship

Content Formats

Process-driven visual content pairing finished cake photography with short editorial writing and social storytelling. Gigi captures each commission as a small narrative, which translates well into branded campaigns and long-form features alike.

Visual Portfolio

Get to know

Gigi May

Gigi writes about celebration as a quieter, more everyday practice than the word usually suggests. Her piece on not needing a reason to celebrate argues gently for treating small joys as worth marking — a cake on a Tuesday, a thank-you that did not need a holiday. The tone is generous rather than saccharine, and it fits how she has built her business.

Sample Work

Props POV

Published

Published with Props

You Don't Need a Reason to Celebrate

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.