CREATOR PROFILE

Jen Herrmann

Family Creator / Entrepreneur

Recognized as a corporate '40 Under 40' brand marketer, Jen spent a decade in Fortune 500 brand management before leaving to build her own marketing firm. That dual vantage point — practitioner and creator — shapes everything she publishes. She approaches personal finance and family lifestyle content the same way she approached brand briefs: with strategic clarity, a sharp editorial eye, and a genuine connection to the audience she's writing for. Her community of millennial and Gen X parents trusts her for content that is practically useful and emotionally honest.

New York, New York

Content

Family

Lifestyle

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Jen's editorial portfolio connects the domestic and financial decisions of modern family life — home renovation, life insurance, mortgage products, and the broader economics of raising children in a city. Her background as a professional marketer means she understands what makes branded content perform, and her lived experience as a mother of two in an urban setting makes that content feel genuinely relevant. She works particularly well for campaigns in the personal finance, home equity, and family lifestyle verticals.

Subject Matter

Personal finance, home ownership, and family lifestyle. Jen's published work spans mortgage products, insurance decisions, and home renovation — all framed through the lens of a busy urban parent making real financial choices in real time. She brings both professional credibility and personal stakes to everything she covers.

Finance

Lifestyle

Education

Content Formats

Long-form editorial writing and short-form video content. Jen's written pieces are structured, practical, and conversational — designed for readers who want clarity on complex financial decisions without the jargon. Her video work leans into the same approachable authority, with on-camera segments that feel like advice from a knowledgeable friend.

Visual Portfolio

Get to know

Jen Herrmann

As a full-time marketing entrepreneur and mother of two, Jen brings a rare combination of strategic expertise and lived experience to her editorial work. She excels at connecting the financial decisions facing young families — insurance, home equity, property investment — to the real emotional stakes behind them.

Sample Work

Props POV

Published

Published with Props

We Modernized Our 1890s Chicago Cottage by Using Our Home's Equity

What You Need to Know about Life Insurance in Your 30s

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.