CREATOR PROFILE

Jiawa Liu

Editor, Producer, Founder

Working between Paris and the global fashion circuit, Jiawa brings a lawyer-turned-creative's analytical precision to the world of image-making. Her production company bridges the gap between concept and execution—delivering fashion films, editorials, and campaigns with a deconstructed, intellectually rigorous aesthetic that has earned coverage from major international fashion media. She approaches every project as a question worth answering rather than a brief to be fulfilled.

Paris, France

Content

Lifestyle

Luxury

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Jiawa's portfolio spans high fashion editorial, luxury brand campaigns, and animated content production for audiences with a sophisticated eye. Her work sits comfortably in the premium lifestyle space, where conceptual photography meets long-form narrative—producing content that performs as well in print as it does in digital.

Subject Matter

High fashion and luxury retail, editorial media, and visual culture. Jiawa's work explores the psychology of personal style and identity through a lens that is as intellectual as it is aesthetic.

Fashion

Content Formats

Fashion film, editorial photography, and written essays that interrogate the culture of dress. Jiawa's creative output is multi-format by design—each project moving between still image, motion, and narrative to produce a fully realized creative statement.

Visual Portfolio

Get to know

Jiawa Liu

For years I have written about the simple question of how to get dressed. For most of human history, there wasn't much choice. How we dress is our most powerful tool for communicating who we are, what we do, and how we think—and perhaps, more honestly, how we see ourselves.

Sample Work

Props POV

Published

Published with Props

Does What You Wear at Home Even Matter?

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.